Tag Archive | "Halo 4"

Halo 4: Box Art Reveal Campaign

Sunday, September 30, 2012

1 Comment

This goes close to being the weirdest case study video I’ve seen, regardless, it’s a good example of leveraging multiple communities to amplify hype around new product releases. This was probably always going to be easy, with the launch of Halo 4 set to be the biggest game release of the year, it wasn’t going [...]

Continue reading...