Tag Archive | "Halo 3 Digital Campaigns"

Halo 3 ODST: Toronto Launch ARG Experience

Sunday, December 6, 2009

3 Comments

MacLaren McCann (Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, [...]

Continue reading...