Tag Archive | "Guerrilla Marketing"

The Creative Ransom: Aggresive Job Hunting

Wednesday, March 7, 2012


In a ploy to land meetings with the right executive creative directors in Melbourne, Australia, Andrew Grinter and Lee Spencer-Michaelsen decided take job hunting to the next level. The young creative duo went on a URL buying spree, obtaining available domains matching the select ECD names. Those domains were held for ransom. The pair mailed [...]

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The LivingSocial Taxi Experiment

Saturday, August 6, 2011


Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]

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St John Ambulance: Popcorn Cinema Experiential

Thursday, November 4, 2010


This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]

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The $73k Bar Tab – Guerrilla Marketing Brazil

Tuesday, April 13, 2010


This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]

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Heineken: Guerrilla Marketing Event In Italy

Monday, March 15, 2010


This is a pretty brave guerrilla marketing event by Heineken on the eve of one of the biggest matches you can imagine, Real Madrid vs AC Milan. Now you’re probably thinking it’s something out on the street, taking advantage of all the crazed soccer fans passing by, but you’d be wrong… Heineken decided to stage [...]

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Red Bull: NASCAR Pit Stop in Times Square!

Thursday, June 18, 2009


Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over [...]

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