Tag Archive | "Grolsch Beer"

Grolsch Beer: The Movieunlocker Bottle

Thursday, July 31, 2014

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I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks [...]

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Grolsch Beer: Interactive Multi-Screen Ads

Saturday, September 1, 2012

2 Comments

This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]

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