Tag Archive | "Grolsch Beer Campaigns"

Grolsch Beer: Interactive Multi-Screen Ads

Saturday, September 1, 2012

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This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]

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