Tag Archive | "Germany"

ING: The “Free Throw” Challenge Billboards

Monday, April 30, 2012

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ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

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Xbox Kinect Launch: Projection Mapping Game

Sunday, November 28, 2010

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Microsoft’s Xbox Kinect was launched in Germany with an interactive projection mapping installation by Seeper (I’m pretty sure you couldn’t have found a more suitable technology to launch kinetic!). The projection mapping installation was set at Stachus in central Munich, and featured an interactive particle game based off your movement, played out in front of [...]

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Toyota Auris: Multi-Marker Augmented Reality

Tuesday, March 23, 2010

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Toyota Europe, with Saatchi & Saatchi Germany have launched a new campaign that provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website. Users can integrate as many markers as desired to create the ultimate [...]

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Adidas Advergame: Teamgeist

Thursday, November 12, 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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20 Years: Berlin Wall Educational Experience

Sunday, November 1, 2009

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It’s been 20 years since the fall of the Berlin Wall, and to celebrate a German paper called the “Berliner Morgenpost” has launched an interactive experience to educate us about the entire event. It contains animations, interviews, photos and 3D interactive elements to tell the story… Shame it’s not in English though, because I can’t [...]

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Mercedes Benz: Sexy E Class Coupe Website

Tuesday, May 19, 2009

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I’m pretty sure I know what they were aiming to do with this website, and it sure wasn’t to just show off the car, it was actually to portray it as an object of desire – and it sure does! This is pure class from Mercedes, high fashion style with a fantastic shoot including about 30 [...]

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