Tag Archive | "Gap"

GAP: Play Your Stripes With Augmented Reality

Monday, November 17, 2014


As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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GAP: Xmas Cheer Factory Campaign

Thursday, November 26, 2009


Crispin Porter & Bogusky have just launched GAP‘s Christmas campaign site called The Cheer Factory. It’s a full video site that lets you watch, personalise and send cheers to your friends and family from GAP this Christmas. Produced in your typical cheer leader style of chants and decked out in GAP’s “Classic Cozy Cabin” range [...]

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GAP: Born to Fit Campaign

Monday, August 17, 2009

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The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, [...]

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