Tag Archive | "Forsman & Bodenfors"

Swedish Radio: A Second Screen Campaign

Tuesday, May 7, 2013


Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else [...]

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Faktum Hotels: Book a Homeless Person’s Room

Wednesday, January 9, 2013


There are a tonne of ways to think about Charity Campaigns, but this one is just a tad different. Raising awareness for the Homeless in Gothenburg (about 3400 people), Forsman & Bodenfors created a booking website so that you can browse and book a homeless person’s bed for the night, just like you would any [...]

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IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009


Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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