Tag Archive | "Ford"

Ford C-Max Augmented Reality Billboards

Monday, February 28, 2011

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This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that actively measures the users [...]

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Ford Ice Experience: 3D Projection Mapping

Thursday, September 30, 2010

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For the launch of the new S-MAX in london, Ford teamed up with Seeper to create this very cool multi-sensory 3D projection mapping event that utilised the worlds largest projectors, human performances and interactive cannons that allowed the audience to interact with the projection mapping event. Seeper have created just about every amazing projection mapping [...]

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Zero to 60: Ford’s Social Media Strategy

Monday, September 28, 2009

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This is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media. Ford’s Social Media Strategy is [...]

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