Tag Archive | "Ford Argentina"

Ford Fiesta: Twitter Pre-Launch Case Study

Monday, November 22, 2010


Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive [...]

Continue reading...