Tag Archive | "Firstborn"

ANA Airlines: Take Off Mode App Eases Anxiety

Thursday, February 12, 2015

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Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to [...]

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UNIQLO: The Pinterest Dry Mesh Project

Wednesday, June 27, 2012

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This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber. UNIQLO has hijacked some of the most [...]

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Puma LIFT Campaign Website

Tuesday, April 21, 2009

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The new Puma LIFT campaign Website created by Droga5 and built by Firstborn provides a pretty engaging online experience around a new ultra light weight shoe called the Puma LIFT. The site is a great mix of seamless video, animation and interactivity that keeps you exploring for minutes not seconds. You can compare the weight of the [...]

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