Tag Archive | "Facebook"

IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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Who’s Your Sad Friend: Facebook App

Tuesday, October 20, 2009

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Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Mum 2.0 – Social Network Etiquette Videos

Sunday, October 11, 2009

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Telstra in Australia has launched a brave new campaign called Mum 2.0 – the digital makeover. It comes on the back of research where it found over 70% of Aussie mums use social networking platforms and tools to keep in touch with family. So DDB Sydney came up with a campaign that aims to give [...]

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GAP: Born to Fit Campaign

Monday, August 17, 2009

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The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, [...]

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Zugara: Augmented Reality Social Shopping App

Wednesday, June 24, 2009

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I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality [...]

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Sponsored Facebook Events

Tuesday, April 14, 2009

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Facebook has never been a good events management tool for both organisers and attendees alike.  I spotted this sponsored event for the SYTYCD tour - I wonder what the real turn arounds on this are? What first struck me is the call to action – there is no ‘remove from my events’ from the news screen.  [...]

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Facebook Virtual Currency System?

Monday, March 30, 2009

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You might not believe it, but Facebook makes about $5million a month selling “virtual” gifts from the Facebook Gift Store, and with that came a huge increase in revenue once they changed to “credits” rather than showing “$$” next to gifts. But now, Facebook are seriously looking to create and implement the “Facebook Virtual Currency System” [...]

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Facebook iPhone Apps Get Friends

Sunday, March 15, 2009

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If your agency pitches Facebook & iPhone Apps to clients, this will be music to your ears! Finally, in a huge step forward for Facebook, they will implement & support friend/contact data being imported into mobile applications via the official “Facebook connect” platform, starting now, with games like ”Agency Wars” ready for sale on iTunes. Check out the [...]

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Fastest Growing Facebook Apps

Thursday, February 19, 2009

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There are hundreds of new facebook apps being launched every month, and sometimes you just never know whats fresh vs whats performing, so App Data provides facebook app metric data in real time so you can track whats hot and whats not! So in Feb 2009, here are the fastest growing facebook apps by percentage growth: [...]

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Facebook Overtakes MySpace In Search Volume

Monday, February 9, 2009

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It’s been a long time coming (or has it!?), but Facebook has now claimed it’s place at the top of the social media search volume tree, if there was ever such a thing! Google Trends indicates that facebook now has the majority search volume of the two, in what looks be a huge (continued) serge of [...]

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Facebook Traffic And Users Skyrocketing

Monday, January 26, 2009

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Facebook stats have been off the charts over the last few months, putting on an additional 20 million unique visitors in December 2008, up from 200 million in November 2008 to 220 Million unique visits to facebook, while in contrast MySpace only managed 4 million according to comscore. Which makes facebook about twice the size [...]

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