2010 was the year social commerce became truly mainstream and for some of us, an integral part of our daily shopping habits. I’m almost certain, that everyone who reads Digital Buzz, would have experienced social commernce is some way, shape or form during 2010? The infographic pulls out a few great momentum gathering moments; with P&G’s “Pampers” Facebook Store [...]
Continue reading...Friday, December 10, 2010
Japanese music band Sour has launched a very cool browser based interactive music clip for their new song Mirror. You might know these guys from another creative music clip which they did a couple of years ago “Hibi no Neiro”. There’s not a lot to say, just open it in the recommended browser and enjoy [...]
Continue reading...Monday, November 22, 2010
A week ago you would have seen my post about “A Life On Facebook“, which was a seriously cool short film (that looks to have been removed!), so here is the next best thing from Bouygues Telecom in France, a Facebook App that lets you create a physical book, of your Facebook life. DDB teamed [...]
Continue reading...Sunday, September 19, 2010
Greenpeace is now battling Mark Zuckerburg and Facebook with this new campaign highlighting the need for leading companies to source environmentally friendly electricity, instead of “dirty old coal”… and it seems to be getting a pretty good reception so far with over 500,000 people joining the petition to demand Facebook gets off coal powered electricity. You can join the campaign [...]
Continue reading...Thursday, September 2, 2010
Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. [...]
Continue reading...Sunday, May 16, 2010
This is the Diesel store in Spain and while people like Levi’s have been busy building in the new Facebook ’like’ functionality into their online stores, Diesel has been integrating Facebook into a real-world store and they’ve called it Diesel Cam. It’s a touchscreen system that sits outside the change rooms and allows customers to take photos of themselves, [...]
Continue reading...Wednesday, April 21, 2010
This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]
Continue reading...Wednesday, March 24, 2010
This is quite a cool digital campaign by StruckAxiom called “Flame It” for the latest DreamWorks movie “How To Train Your Dragon”. It taps into everyones destructive urges and allows you to literally flame anything you can think of online… Check it out here. Friends Facebook pages, twitter accounts, blogs, news or shopping sites, anything! Start flaming and it [...]
Continue reading...Monday, March 22, 2010
I thought I’d throw up another great social media infographic / visualisation / chart or what ever you want to call them! This time it’s on Facebook Statistics for 2010, showcasing things like total users, global reach, mobile usage .etc along with a pretty cool timeline of the key milestones in Facebook’s history so far. [...]
Continue reading...Sunday, March 7, 2010
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]
Continue reading...Monday, January 25, 2010
Over the Christmas break I finally found the time to setup a fan page on Facebook, complete with cannibalising the logo to fit the skyscraper style space (sorry Deano!) . We’ve got almost 500 fans organically so far, and I also did a test run on facebook ads to generate a few fans, it worked [...]
Continue reading...Wednesday, December 2, 2009
Aggregated content. It’s been getting big in 2009, but I’m pretty sure that in 2010 aggregated content, you know… The top 10′s, 50′s, 100′s, ranking systems, rating systems and the like will become a dominating part of the social sphere’s daily intake of content. So, if there was even an aggregated “top” list to be [...]
Continue reading...Sunday, November 29, 2009
McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]
Continue reading...Sunday, November 22, 2009
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook! Some of the best campaign strategies are simple, and none simpler [...]
Continue reading...Tuesday, October 20, 2009
Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]
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Monday, January 3, 2011
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