Tag Archive | "Facebook"

Infographic: Fortune 500 Social Media Statistics

Monday, April 16, 2012

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What social media sites are popular with the Fortune 500 companies? Here’s a nice infographic from Go-Gulf.com that shows some key social media statistics for the big corporate players.  A few key points: Only 23% have a corporate blog 58% have an active corporate Facebook account 62% have an active corporate Twitter account and have tweeted from [...]

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Heineken: Limited Edition Bottles via Facebook

Thursday, April 5, 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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Infographic: The Value of Social Loyalty

Monday, March 26, 2012

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With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]

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Buy Chocolate with a Facebook Pledge

Sunday, March 25, 2012

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This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]

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Cadbury: Olympic’s 2012 Pumped FB Parade

Monday, March 19, 2012

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Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]

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Domino’s: The Social Pizza

Sunday, March 18, 2012

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Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]

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Infographic: 24 Hours on the Internet

Tuesday, March 13, 2012

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Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails are [...]

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Gol Airlines: Valentine’s Flight Seat Challenge

Sunday, March 4, 2012

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Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]

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Air China: Facebook Check Ins

Wednesday, January 25, 2012

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Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for [...]

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Axe Anarchy: First Comic Created in Real Time

Thursday, January 5, 2012

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Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

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