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Tag Archive | "Facebook"
Goldstar Beer: Park Fight Facebook App
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]
Continue reading...Become A Fan Of Digital Buzz On Facebook!
Monday, January 25, 2010
Over the Christmas break I finally found the time to setup a fan page on Facebook, complete with cannibalising the logo to fit the skyscraper style space (sorry Deano!) . We’ve got almost 500 fans organically so far, and I also did a test run on facebook ads to generate a few fans, it worked [...]
Continue reading...The Top 50 Facebook Brand Pages In 2009
Wednesday, December 2, 2009
Aggregated content. It’s been getting big in 2009, but I’m pretty sure that in 2010 aggregated content, you know… The top 10’s, 50’s, 100’s, ranking systems, rating systems and the like will become a dominating part of the social sphere’s daily intake of content. So, if there was even an aggregated “top” list to be on, [...]
Continue reading...SlideShare: McDonald?s Social Media Strategy
Sunday, November 29, 2009
McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]
Continue reading...IKEA: Facebook Showroom Campaign Strategy
Sunday, November 22, 2009
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook! Some of the best campaign strategies are simple, and none simpler than [...]
Continue reading...Who’s Your Sad Friend: Facebook App
Tuesday, October 20, 2009
Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]
Continue reading...Mum 2.0 – Social Network Etiquette Videos
Sunday, October 11, 2009
Telstra in Australia has launched a brave new campaign called Mum 2.0 – the digital makeover. It comes on the back of research where it found over 70% of Aussie mums use social networking platforms and tools to keep in touch with family. So DDB Sydney came up with a campaign that aims to give mums [...]
Continue reading...GAP: Born to Fit Campaign
Monday, August 17, 2009
The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, Anna [...]
Continue reading...Zugara: Augmented Reality Social Shopping App
Wednesday, June 24, 2009
I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality of [...]
Continue reading...Sponsored Facebook Events
Tuesday, April 14, 2009
Facebook has never been a good events management tool for both organisers and attendees alike. I spotted this sponsored event for the SYTYCD tour - I wonder what the real turn arounds on this are? What first struck me is the call to action – there is no ‘remove from my events’ from the news screen. So [...]
Continue reading...Facebook Virtual Currency System?
Monday, March 30, 2009
You might not believe it, but Facebook makes about $5million a month selling “virtual” gifts from the Facebook Gift Store, and with that came a huge increase in revenue once they changed to “credits” rather than showing “$$” next to gifts. But now, Facebook are seriously looking to create and implement the “Facebook Virtual Currency System” [...]
Continue reading...Facebook iPhone Apps Get Friends
Sunday, March 15, 2009
If your agency pitches Facebook & iPhone Apps to clients, this will be music to your ears! Finally, in a huge step forward for Facebook, they will implement & support friend/contact data being imported into mobile applications via the official “Facebook connect” platform, starting now, with games like ”Agency Wars” ready for sale on iTunes. Check out the [...]
Continue reading...Fastest Growing Facebook Apps
Thursday, February 19, 2009
There are hundreds of new facebook apps being launched every month, and sometimes you just never know whats fresh vs whats performing, so App Data provides facebook app metric data in real time so you can track whats hot and whats not! So in Feb 2009, here are the fastest growing facebook apps by percentage growth: [...]
Continue reading...Facebook Overtakes MySpace In Search Volume
Monday, February 9, 2009
It’s been a long time coming (or has it!?), but Facebook has now claimed it’s place at the top of the social media search volume tree, if there was ever such a thing! Google Trends indicates that facebook now has the majority search volume of the two, in what looks be a huge (continued) serge of [...]
Continue reading...Facebook Traffic And Users Skyrocketing
Monday, January 26, 2009
Facebook stats have been off the charts over the last few months, putting on an additional 20 million unique visitors in December 2008, up from 200 million in November 2008 to 220 Million unique visits to facebook, while in contrast MySpace only managed 4 million according to comscore. Which makes facebook about twice the size [...]
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