Tag Archive | "Facebook Campaigns"

HBO True Blood: Immortalize Yourself App

Wednesday, June 15, 2011

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HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]

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GagaVille: Lady Gaga’s FarmVille Campaign

Sunday, May 22, 2011

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We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

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If I Die: Facebook App Posts A Final Goodbye

Thursday, May 19, 2011

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I’m guilty of not posting about this sooner! I was playing a round of golf for a charity event about a month back, when after lunch, the club reception said they had a phone call for me… The person on the other end? Death… supposedly! I thought that was pretty weird… They had tracked me [...]

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Facebook Blood Groups: Emergency Donations

Wednesday, May 18, 2011

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Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma [...]

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Russian “Facebook” Roulette App Concept

Tuesday, May 10, 2011

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Here is a great little concept for Russian Standard Vodka by a few students from the Miami Ad School in Europe, it’s completely fake of course, but conceptually very cool, and all from the next generation of industry creatives prepared to push the boundaries, which is exciting to see. The Russian “Facebook” Roulette App is [...]

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SAS “Up for Grabs” Facebook Campaign

Thursday, April 14, 2011

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This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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The Skittles MOB vs David Phoenix

Tuesday, October 19, 2010

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The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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V Australia: One Way Ticket Facebook App

Friday, October 30, 2009

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V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie?ne?my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere [...]

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