Tag Archive | "Facebook Campaigns"

SAS “Up for Grabs” Facebook Campaign

Thursday, April 14, 2011

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This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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The Skittles MOB vs David Phoenix

Tuesday, October 19, 2010

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The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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V Australia: One Way Ticket Facebook App

Friday, October 30, 2009

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V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie?ne?my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere [...]

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The “Prototype Game” Facebook Experience

Monday, June 29, 2009

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This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have [...]

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Whopper Sacrifice Campaign On Facebook

Thursday, January 8, 2009

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Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]

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