Tag Archive | "Facebook Apps"

AT&T: Augmented Reality Facebook App

Thursday, April 28, 2011

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You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends [...]

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Kung Fu Panda 2 Facebook Parade

Tuesday, April 26, 2011

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Love this. With every new movie release comes an increasingly important social component that can now make or break an opening weekend. Gone are the days of the famous microsite that plays the latest trailer and challenges you to an advergame… Those days only started a few years ago for the big film studios, and [...]

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SAS “Up for Grabs” Facebook Campaign

Thursday, April 14, 2011

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This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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Cellcom: Live “Interactive” Facebook Concerts

Tuesday, April 12, 2011

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Cellcom, Israel’s largest telco has launched a series of live, interactive Facebook concerts to be broadcast each night for two hours. Cellcom are inviting the very best bands and performers in the country to play live to thousands of awaiting Facebook fans, who will in turn, be beamed in via webcam and empowered to make [...]

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Facebook: Plant/Life Balance Campaign App

Tuesday, March 1, 2011

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Today we are launching a pretty cool social campaign designed to help people Increase their Plant/Life Balance. It starts off with a 20,000+ plant give away at major train stations across Australia, with each plant having a special code to be activated through a Facebook app that aims to combine the digital and physical words into an innovative social [...]

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Lacta Chocolate: Facebook Campaign Case Study

Wednesday, January 19, 2011

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There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things… Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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Schweppes: Facebook Profile Photo App

Wednesday, December 29, 2010

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By now you’ve seen the new Facebook Profile photo functionality/layout, and you’ve probably also seen a bunch of people showcasing some pretty cool images. Chances are they used this clever little app from Schweppes (by Super Social) to create their seamless profile image. I think this is a great strategic play by Schweppes, a simple [...]

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James Patterson: Catch A Killer Facebook Game

Thursday, December 23, 2010

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I know James Patterson has a cult following, but I’m not sure what his fans will think of the new social game called “Catch A Killer”. Played exclusively through Facebook, you become the detective in one of James Patterson’s famous stories, where you’ll trudge through crime scenes attempting to piece together the clues with your Facebook friends. There are a [...]

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Facebook Book App: Create Your Own

Monday, November 22, 2010

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A week ago you would have seen my post about “A Life On Facebook“, which was a seriously cool short film (that looks to have been removed!), so here is the next best thing from Bouygues Telecom in France, a Facebook App that lets you create a physical book, of your Facebook life. DDB teamed [...]

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The Skittles MOB vs David Phoenix

Tuesday, October 19, 2010

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The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]

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Sony: Media Monster Wars Facebook App

Thursday, August 26, 2010

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Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your [...]

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World Cup Jersey Facebook App

Saturday, June 12, 2010

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The first game kicks off any minute now, and to celebrate I thought I’d post my latest Facebook app for the world cup! After we launched a state of origin jersey app that attracted almost 180,000 fans in just two weeks (and growing by thousands every day) we thought it would be a pretty cool [...]

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NRL: Back Your State Facebook App

Tuesday, May 25, 2010

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Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Goldstar Beer: Park Fight Facebook App

Sunday, March 7, 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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