Tag Archive | "Facebook Apps"

Lacta Chocolate: Facebook Campaign Case Study

Wednesday, January 19, 2011

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There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things… Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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Schweppes: Facebook Profile Photo App

Wednesday, December 29, 2010

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By now you’ve seen the new Facebook Profile photo functionality/layout, and you’ve probably also seen a bunch of people showcasing some pretty cool images. Chances are they used this clever little app from Schweppes (by Super Social) to create their seamless profile image. I think this is a great strategic play by Schweppes, a simple [...]

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James Patterson: Catch A Killer Facebook Game

Thursday, December 23, 2010

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I know James Patterson has a cult following, but I’m not sure what his fans will think of the new social game called “Catch A Killer”. Played exclusively through Facebook, you become the detective in one of James Patterson’s famous stories, where you’ll trudge through crime scenes attempting to piece together the clues with your Facebook friends. There are a [...]

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Facebook Book App: Create Your Own

Monday, November 22, 2010

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A week ago you would have seen my post about “A Life On Facebook“, which was a seriously cool short film (that looks to have been removed!), so here is the next best thing from Bouygues Telecom in France, a Facebook App that lets you create a physical book, of your Facebook life. DDB teamed [...]

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The Skittles MOB vs David Phoenix

Tuesday, October 19, 2010

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The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]

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Sony: Media Monster Wars Facebook App

Thursday, August 26, 2010

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Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your [...]

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World Cup Jersey Facebook App

Saturday, June 12, 2010

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The first game kicks off any minute now, and to celebrate I thought I’d post my latest Facebook app for the world cup! After we launched a state of origin jersey app that attracted almost 180,000 fans in just two weeks (and growing by thousands every day) we thought it would be a pretty cool [...]

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NRL: Back Your State Facebook App

Tuesday, May 25, 2010

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Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Goldstar Beer: Park Fight Facebook App

Sunday, March 7, 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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V Australia: One Way Ticket Facebook App

Friday, October 30, 2009

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V Australia launched their first Facebook app last week, a clever campaign based around a new term called “Frienemy [Frie?ne?my]“, you know the mates you have that just get on your nerves? Well V Australia’s Facebook App called One Way Ticket lets you nominate a “Frienemy”, who can be sent to the destination of their choice anywhere [...]

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Who’s Your Sad Friend: Facebook App

Tuesday, October 20, 2009

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Mccann Erickson Israel have just created a pretty cool Facebook App for Yellow Retail, who provide all sorts of fun games and the like. The Facebook App is great, it searches your friends to find your “Sad Friends” by finding status updates like “I’m depressed”, “I’m bored” etc. Then the app shows you which friends are [...]

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Facebook Virtual Currency System?

Monday, March 30, 2009

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You might not believe it, but Facebook makes about $5million a month selling “virtual” gifts from the Facebook Gift Store, and with that came a huge increase in revenue once they changed to “credits” rather than showing “$$” next to gifts. But now, Facebook are seriously looking to create and implement the “Facebook Virtual Currency System” [...]

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Facebook iPhone Apps Get Friends

Sunday, March 15, 2009

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If your agency pitches Facebook & iPhone Apps to clients, this will be music to your ears! Finally, in a huge step forward for Facebook, they will implement & support friend/contact data being imported into mobile applications via the official “Facebook connect” platform, starting now, with games like ”Agency Wars” ready for sale on iTunes. Check out the [...]

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Fastest Growing Facebook Apps

Thursday, February 19, 2009

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There are hundreds of new facebook apps being launched every month, and sometimes you just never know whats fresh vs whats performing, so App Data provides facebook app metric data in real time so you can track whats hot and whats not! So in Feb 2009, here are the fastest growing facebook apps by percentage growth: [...]

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