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Tag Archive | "Facebook App"
Renault 4: The Facebook Storytelling Campaign
Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved [...]
Continue reading...Smirnoff: The Facebook Guardians Concept
Tuesday, June 5, 2012
Here’s a pretty interesting concept from two students over at the Miami Ad School. They have created a social media concept called ‘Smirnoff Guardians‘ to help people ensure that their friends get home safely after a night out. This idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like [...]
Continue reading...Cadbury: Olympic’s 2012 Pumped FB Parade
Monday, March 19, 2012
Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]
Continue reading...Domino’s: The Social Pizza
Sunday, March 18, 2012
Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]
Continue reading...Ultimat Vodka: Social Life Audit Facebook App
Friday, November 18, 2011
Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]
Continue reading...FaceLook: Coca-Cola’s Facial Recognition App
Tuesday, August 2, 2011
Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]
Continue reading...Mountain Dew: Street Art meets Paintball
Tuesday, July 26, 2011
Here is a new campaign from Mountain Dew Energy UK. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artist. This hype video features the Graffiti Kings creating street art, using paintballs, in London’s graffiti hub, the Leake Street Tunnel. These featured artists, Knoxville and Grohl, were chosen [...]
Continue reading...Doritos: The Dip Desperado Advergame
Sunday, July 10, 2011
It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]
Continue reading...Sony Pictures’s DVD Amnesty: Case Study
Tuesday, June 14, 2011
Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]
Continue reading...Honda: Digital Scavenger Hunt
Monday, June 6, 2011
Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music downloads. A video [...]
Continue reading...Intel: Museum of Me
Wednesday, June 1, 2011
This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing [...]
Continue reading...McDonalds Burger Roulette App Concept
Monday, May 30, 2011
This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. The app is [...]
Continue reading...KLM Tile & Inspire Facebook App
Sunday, May 8, 2011
Here is a nice Facebook app from KLM. They have tapped into the Dutch national pride by inviting people to have some fun with Delft blue tiles, which are a big part of Dutch tradition! Users can decorate their profile picture, add an inspirational saying and share with friends by using the KLM ‘Tile Yourself’ [...]
Continue reading...Carlsberg launches global digital campaign
Sunday, April 17, 2011
Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.
Continue reading...Case study: Standard Charted’s Facebook Game
Thursday, February 17, 2011
Standard Chartered Bank embraced social media with a campaign in the United Arab Emirates. In order cut through the clutter of Ramadan advertising they turned to Facebook to create an engaging and interactive campaign.
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Tuesday, July 3, 2012
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