Tag Archive | "experiential"

Toyota RAV4: Outdoor Website

Wednesday, July 31, 2013

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How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Intel: PUSH for Ultrabook Installation

Monday, May 6, 2013

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There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

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UTEC: The Water Generator Billboard

Tuesday, March 12, 2013

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The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]

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Windows 8: The Live Tile Experiment

Thursday, November 8, 2012

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Microsoft may be under legal fire for the Live Tile functionality in their Windows Phone 8 and Windows 8 OS, but that will not stop them from promoting the hell out it. In fact, Microsoft just partnered with Norwegian electro rock band Datarock to bring Live Tile functionality to unsuspecting Oslo residents. The clueless pedestrians [...]

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Redbull: Human Powered Freerunning Machine

Monday, October 15, 2012

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Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]

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Stanley: The Tweet Powered Interactive Piano

Tuesday, July 24, 2012

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Check out Stanley, the world’s very first tweet powered interactive Piano! As a connected object, Stanley is reliant on the us to activate him, all by a simple tweet to @StanleyPiano, upon which he will swing into action as he works through the song requests of the twittersphere, playing them via a host of mechanics [...]

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Ponk: Experimental Kinect Gaming Installation

Monday, February 27, 2012

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Here is a another good example of how Microsoft’s Kinect can be used to bring interactivity into the digital space. This video features the game PONK which combines touchless and tangible gameplay. Powered by Kinect, PONK creates a new digital experience by providing an interactive platform combining a 2D playground and 3D real, reactive elements. [...]

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ASICS: Race This Ad Installation

Wednesday, November 9, 2011

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Here’s a great experiential execution from ASICS to coincide with their sponsorship of the ING New York City Marathon. ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Luckily no injuries were caused as people raced against the video of Ryan, [...]

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