Tag Archive | "Experiential Marketing"

St John Ambulance: Popcorn Cinema Experiential

Thursday, November 4, 2010

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This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]

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SAW VII: Photobooth Trap Experiential

Wednesday, October 27, 2010

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Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would [...]

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