Tag Archive | "Experiential Marketing"

GranataPet: SnackBall iBeacon Fitness For Dogs

Monday, May 12, 2014

14 Comments

With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s [...]

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Heineken: The Airport Departure Roulette Stunt

Tuesday, July 23, 2013

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I think everyone has thought about going to a last minute mystery trip, turning up to the airport and just booking a flight! But, what about when you’ve already got plans, you’re about to board a plane? Can Heineken convince you to play Departure Roulette at JFK? Well, they got a few people! But I’d [...]

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Scrabble Wi-Fi: Play for Free Wi-Fi Minutes!

Tuesday, June 4, 2013

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Words with Friends? Hell no, this is scrabble Wi-Fi, where you challenge yourself to win free Wi-Fi minutes in places where there isn’t any, buy turning scrabble words into passwords to access the Wi-Fi connection for as long as you are good at spelling words on Scrabble! Scrabble armed special vans with a portable Wi-Fi [...]

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Coke Zero: 70secs To Unlock The 007 In You

Saturday, October 20, 2012

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Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]

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Redbull: Human Powered Freerunning Machine

Monday, October 15, 2012

5 Comments

Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]

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Goertz: The Augmented Reality Shoe Store

Saturday, July 21, 2012

12 Comments

How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores [...]

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Delite-O-Matic: The Ultimate Sampling Machine

Sunday, July 8, 2012

9 Comments

This has to be one of the very best vending machines I’ve ever seen. And trust me, I’d know, I’ve got somewhat of a vending machine posting fetish, some sort of modern-retro-coolness kinda of crush on these things, and the near limitless ideas they can spawn. And here, in Australia, comes the Delite-O-Matic, a seemingly [...]

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LYNX Anarchy: The World’s First Invisible Ad

Thursday, May 10, 2012

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Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. People passing by a street in Sydney were handed [...]

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Ford Paris: The Parisian Pinball Park Challenge

Monday, April 23, 2012

5 Comments

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]

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Virgin Mobile FreeFest: The Echo Temple

Friday, September 30, 2011

3 Comments

An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed [...]

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