Tag Archive | "Experiential Marketing Campaigns"

Heineken: The Airport Departure Roulette Stunt

Tuesday, July 23, 2013

14 Comments

I think everyone has thought about going to a last minute mystery trip, turning up to the airport and just booking a flight! But, what about when you’ve already got plans, you’re about to board a plane? Can Heineken convince you to play Departure Roulette at JFK? Well, they got a few people! But I’d [...]

Continue reading...

LG: Falling Floor Digital Elevator Installation

Tuesday, October 23, 2012

9 Comments

A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An [...]

Continue reading...

SAW VII: Photobooth Trap Experiential

Wednesday, October 27, 2010

4 Comments

Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would [...]

Continue reading...