Tag Archive | "Experiential Marketing Campaigns"

LG: Falling Floor Digital Elevator Installation

Tuesday, October 23, 2012

9 Comments

A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An [...]

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SAW VII: Photobooth Trap Experiential

Wednesday, October 27, 2010

4 Comments

Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would [...]

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