Tag Archive | "Experiential Campaigns"

Nike House of Deadly: Stadium Installation

Wednesday, October 9, 2013

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The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Nike: Live ‘Frozen’ Moment Art Installation

Tuesday, October 9, 2012

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WOW. If this isn’t the coolest piece of ambient work I’ve seen in a while, I’d be scratching my head as to what would be… Check out this amazing ‘Live’ frozen moment from Nike’s ‘Jordan’ range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. [...]

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Ibis Hotels: The Sleep Art Robot

Tuesday, October 2, 2012

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We’ve seen a whole bunch of robots over the last year, most notably the street art robot car from Chevvy Sonic… And now we have the Sleep Art Robot from Ibis Hotels, which transforms your sleeping patterns into physical ones in the form of real art, paint on canvas. The robot uses movement, sound and [...]

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Coca-Cola: The Happiness Table

Sunday, September 23, 2012

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Here’s another ‘Happiness’ stunt in Coca-Cola’s growing line of experiential/ambient activations. This time created out of a Coca-Cola truck that transforms into a community dinner party with a seemingly weird mechanical drink delivery mechanism… They grabbed a famous chef, headed to a beautiful village in Naples and unveiled a semi fine dining experience for anyone [...]

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Microsoft: Food For Thought Campaign

Saturday, July 7, 2012

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Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]

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Heineken: Personalised QR Code T-Shirts

Friday, January 6, 2012

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Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to [...]

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T-Mobile: Real Life Angry Birds Experiential

Wednesday, June 15, 2011

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Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]

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Budweiser “Poolball” Experiential Campaign

Wednesday, May 4, 2011

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I’ve got a few friends who’d do kill to get a game of this… Budweiser “Poolball” is a concept created by our friends at Ogilvy Agrentina, combining the things guys like most, football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. The [...]

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Qualcomm: AR Experiential Mobile Campaign

Tuesday, March 22, 2011

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This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

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St John Ambulance: Popcorn Cinema Experiential

Thursday, November 4, 2010

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This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]

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Nike: Sneak & Destroy On Facebook Places

Wednesday, September 15, 2010

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This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]

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Nike Grid: Experiential ARG Campaign

Tuesday, April 20, 2010

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I’ve been trying to track this video down for the last week to show everyone (finally succeeded), it’s called Nike Grid, an experiential campaign meets ARG about to be launched in London that is all about running. Street running, infact. The Grid is London, North, South East and West across 40 postcodes, the entirety is your gameboard. The [...]

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