We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]
Continue reading...Tuesday, July 6, 2010
I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]
Continue reading...Sunday, June 6, 2010
Part two of the Skittles “Mob The Rainbow” social platform was a poll on their Facebook page, with three choices, the winner, again, would be brought to life in the real word just as they did with the Valentines day Mob of Love for the very first part of the campaign. This time the Skittles [...]
Continue reading...Tuesday, March 16, 2010
Ahhh Skittles! This is what agency EVB (a team skittles member) created as part of the skittles valentines day campaign, utilisng their newly created “Mob The Rainbow” facebook fan page of over 4 million people (Coca-Cola has 5 million) to mob an unsuspecting meter maid with love! This is a great way to integrate and [...]
Continue reading...Tuesday, May 26, 2009
The new 3rd Generation Prius Microsite has been launched by Saatchi & Saatchi (LA) with EVB & Laika. It’s stunning a mix of Flash, 3D Video, Info Graphics and some amazing art direction. The site takes you through a 3D video world of landscapes and car sequences showcasing the newest features on the 3rd Generation Prius. Throughout the site [...]
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Sunday, May 22, 2011
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