Tag Archive | "Europcar Crush Hour Campaign"

Europcar: Crush Hour Campaign Case Study

Monday, January 31, 2011

1 Comment

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call [...]

Continue reading...