Tag Archive | "Education"

Selfridges “Project Ocean” Digital Installation

Saturday, May 21, 2011


This is a pretty unique campaign from London retailer Selfridges. In what they are calling “retail activism” the famous upscale department store is utilising all of their creative elements (online and offline) to raise awareness of the issues of sustainability, overfishing and marine protection. The campaign, created by UK based agency 18 feet & rising [...]

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Xperiment: Drug Awareness Campaign

Tuesday, July 7, 2009


Meet Earl, the new drug testing eye for Canada’s Substance Abuse Center. In their latest online campaign, they use a 3D eye character named Earl to by intoxicated by various drugs to show off the effects that take hold of your body. Aimed at teens, it’s a great looking website with a quirky voice over [...]

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