Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]
Continue reading...Saturday, May 9, 2009
There are some funny laws in Australia, and one of them is the Parallel Importation Law that forbids companies in Australia importing books from overseas suppliers if a local publisher has that book, which means the publisher can whole sale that book at what ever price they want… So we launched a “Cheaper Books” blog for [...]
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Tuesday, May 11, 2010
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