Tag Archive | "Droga5"

New York City: Recalling 1993

Tuesday, March 26, 2013

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Here’s a killer ambient piece for the New Museum in NYC, who’ve just hijacked 5,000 pay phones across the city, with each recalling a piece of history from 1993, a time when NYC was undergoing significant change. Just call 1-855-FOR-1993 from any NYC pay phone to hear what was happening on that very block in [...]

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Thunderclap: The First Crowdspeaking Platform

Wednesday, July 4, 2012

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I’m a big fan of the non-profit campaigns that Droga5 has created over the years. Besides their commercial success, they’ve demonstrated the power of an idea, how it could influence the culture and make a real difference on social issues. As in the lead of their previous strategy director Hashem Bajwa, Droga5 has launched a [...]

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VB: The Regulars Campaign

Wednesday, July 8, 2009

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VB today launched their new campaign & tag-line with “The Regulars” campaign kicking off with a host of full page spreads across all the major papers and this website that to me, resembles a little the Sprint site to a lesser degree. VB is was one of Australia’s leading beer brands, but seemingly shrinking rapidly [...]

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V Australia: 4320 Tweets, 3 Days In LA

Monday, July 6, 2009

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Mark from Adverblog just posted up a great new campaign being launched by V Australia on Twitter called 4320:LA. Yes, Twitter, what else would you have expected?! 4320:LA is the number of minutes they are challenging you to tweet – one tweet per minute on their new 3 day LA holiday packages. All you have to [...]

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Puma LIFT Campaign Website

Tuesday, April 21, 2009

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The new Puma LIFT campaign Website created by Droga5 and built by Firstborn provides a pretty engaging online experience around a new ultra light weight shoe called the Puma LIFT. The site is a great mix of seamless video, animation and interactivity that keeps you exploring for minutes not seconds. You can compare the weight of the [...]

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The Honeyshed Has Been Shut Down By Publicis

Wednesday, February 4, 2009

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Economic uncertainty is being blamed for the demise of the Honeyshed, with funding from Publicis being pulled & the site to be formally shut down. Don’t know the Honeyshed? It was launched in November 2007 as the pioneering branded content shopping website for the “digital generation” where users could watch a stack of branded content featuring models/actors who [...]

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