Tag Archive | "DraftFCB"

Toyota RAV4: Outdoor Website

Wednesday, July 31, 2013

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How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Xperiment: Drug Awareness Campaign

Tuesday, July 7, 2009

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Meet Earl, the new drug testing eye for Canada’s Substance Abuse Center. In their latest online campaign, they use a 3D eye character named Earl to by intoxicated by various drugs to show off the effects that take hold of your body. Aimed at teens, it’s a great looking website with a quirky voice over [...]

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