Tag Archive | "Dove"

Dove: When You’re Smiling Installation

Tuesday, July 22, 2014

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This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before [...]

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Dove: Thought Before Action Photoshop Plugin

Wednesday, March 6, 2013

7 Comments

I’m not quite sure if Photoshop Actions are used by retouchers on images like this these days, but the guys at Ogilvy Toronto have produced an interesting stunt reminding creatives, that Dove encourages ‘True Beauty’, by seeding a pre-packaged Photoshop Action that was disguised as ‘Beautify Action’ which when used, reverts any retouching to bring [...]

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