Tag Archive | "Domino’s"

Domino’s Think Oven: Innovation Sourcing

Friday, February 10, 2012

8 Comments

Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

Continue reading...

Domino’s Pizza Hero Advergame for iPad

Tuesday, November 22, 2011

2 Comments

Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against [...]

Continue reading...

Domino’s: Pizza Turnaround

Monday, January 11, 2010

0 Comments

Domino’s Pizza launched a cool integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with officials of [...]

Continue reading...

Domino’s: The Pizza Turnaround

Sunday, January 10, 2010

2 Comments

Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with [...]

Continue reading...