Tag Archive | "Digital Strategy"

SlideShare: Digital Strategy Toolbox 2014

Sunday, October 19, 2014


We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]

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SlideShare: A Digital Strategy Toolbox

Wednesday, November 21, 2012


Digital Strategy is a pretty hot topic right now as traditional planners the world over attempt to dive in whilst digital producers, tech producers, grads, account directors and user experience gurus are all starting to play in the same sandpit, looking for the same tools… But what tools right? There are a million of them, [...]

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SlideShare: What Is Digital Strategy?

Wednesday, October 24, 2012


It’s interesting to look at how a strategy brain works, more so, the transition of traditional strategists or other agency types who are getting into digital strategy… So, I thought it would be great to share this SlideShare presentation from my mate Julian Cole, who’s the digital strategy director at BBH in New York. The [...]

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The $500 Digital Campaign

Monday, December 7, 2009


I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

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Peter Yesawich Jr.

Thursday, February 19, 2009


Peter Yesawich Jr. is a Digital Strategist & Digital Creative based in San Francisco, California. Peter’s areas of expertise include: Digital strategy, digital creative direction, design, interactive design, user interface design, visual design, search engine marketing, SEO, mobile marketing, viral marketing, podcasting, email design, email marketing, web analytics, photography, social network marketing, propagation + seeding, [...]

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