Tag Archive | "Digital Playboy Campaign"

Playboy: Virtual Casting Campaign Case Study

Sunday, May 9, 2010

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You may remember when I posted about the launch of this campaign in February this year,  back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it launched as a [...]

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Playboy Digital Campaign: Casting Session!

Monday, February 8, 2010


Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, [...]

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