Tag Archive | "Digital Media Buying"

Volkswagen “The Original Click” YouTube Ads

Thursday, May 24, 2012

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Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]

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Video: Ad Agency vs Media Agency

Tuesday, April 6, 2010

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There is some interesting conversation going on aver at PSFK around media agencies being lazy and old school by typically buying media from the big guys like Yahoo with a single package deal only and not trying to be more innovative with digital media buying, so Piers Fawkes posted up this great little video! If you’ve ever [...]

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Burger King: Media Buying Gets Smarter

Monday, April 5, 2010

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Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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