Tag Archive | "Digital Installations"

Puma: The World’s Fastest Purchase

Thursday, April 26, 2012

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Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]

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Ford Paris: The Parisian Pinball Park Challenge

Monday, April 23, 2012

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Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]

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Chevy Sonic: The Street Art Robot Car

Sunday, April 22, 2012

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Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]

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Doodlr: An Instant Interaction Experiment

Tuesday, April 10, 2012

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This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones. Using Socket.IO and node.js to build the framework for [...]

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Streets Ice Cream: 360 Degree Happiness Booth

Tuesday, March 27, 2012

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Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing [...]

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Heineken: Super Social Christmas Tree

Sunday, December 11, 2011

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Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Feel-O-Meter: Live Mood Tracking Installation

Monday, November 28, 2011

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One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… [...]

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eBay: Give-A-Toy Store Window Installation

Wednesday, November 23, 2011

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Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here. The interactive store windows [...]

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Parrot Carrot: Augmented Reality Kids Book

Monday, November 7, 2011

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Following on from a whole bunch of Augmented Reality posts this week, it seemed fitting to include this, the Parrot Carrot Safari, a very cool digital extension to a new Australian Kids book, in the form of an Augmented Reality iPhone app that lets kids interact and extend book’s content. The physical book tells the [...]

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PlayStation: Grab The Ring AR Challenge

Monday, November 7, 2011

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I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate your webcam and [...]

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National Geographic: Live Augmented Reality

Sunday, November 6, 2011

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There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]

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B-Reel London Prototype Projects Party 2011

Tuesday, October 11, 2011

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Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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Virgin Mobile FreeFest: The Echo Temple

Friday, September 30, 2011

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An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed [...]

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IBM: The THINK Digital Exhibition NYC

Wednesday, September 28, 2011

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Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a huge, live data [...]

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The Nokia Foursquare Gifting Machine

Tuesday, September 27, 2011

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Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second [...]

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