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Tag Archive | "Digital Installations"
PlayStation: Grab The Ring AR Challenge
I think most of us have seen the “last standing” promotional challenge mechanic… Well, PlayStation and Uncharted have teamed up to create something a little more interesting for the launch the Uncharted3 game, using Augmented Reality for a who can last the longest campaign! It’s called Grab The Ring, first you activate your webcam and [...]
Continue reading...National Geographic: Live Augmented Reality
Sunday, November 6, 2011
There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]
Continue reading...B-Reel London Prototype Projects Party 2011
Tuesday, October 11, 2011
Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]
Continue reading...Virgin Mobile FreeFest: The Echo Temple
Friday, September 30, 2011
An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed [...]
Continue reading...IBM: The THINK Digital Exhibition NYC
Wednesday, September 28, 2011
Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a huge, live data [...]
Continue reading...The Nokia Foursquare Gifting Machine
Tuesday, September 27, 2011
Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second [...]
Continue reading...Durex: The Lover’s Fortune Teller Installation
Tuesday, September 20, 2011
Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and… well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover’s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]
Continue reading...Prigat: Real Time Social Smile Stations Billboard
Tuesday, September 13, 2011
The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]
Continue reading...Super Mario Bros: Video Game In A Box
Tuesday, September 13, 2011
An old school game mixed with new digital thinking combine to create something seriously cool, a side-scrolling physical video game in a box! All made possible thanks to the Teagueduino hardware platform that basically makes Arduino easier to use with various hardware elements. Here you’ve got a pretty standard box that’s been fitted out with [...]
Continue reading...Ariel Fashion Shoot: Facebook Game Installation
Sunday, September 4, 2011
Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]
Continue reading...Mill Touch: Projected Touch Screen Experience
Thursday, August 18, 2011
Here is a behind the scenes look at how The Mill, one of the worlds best post-production houses, brought to life their entire back catalogue of creative work via a projected touch screen installation. It’s a great little piece telling the story of how they built the installation, but looking past that, the interaction, the [...]
Continue reading...Ibiza Parties: RFID Facebook Integration
Sunday, July 31, 2011
With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world! This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first [...]
Continue reading...Toyota Prius Projects: Mind Controlled Bike
Thursday, July 28, 2011
Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, [...]
Continue reading...B-Reel Mind Tricks: Brain Powered Slot Cars
Sunday, July 24, 2011
I love the Arduino board and we’ve been working on some very cool projects with it. So now that I’ve confessed my love, check out an experiment the guys at B-Reel have just completed using the Arduino board, Scalextric slot cars, Mindwave headset and some neat code to wrap it all together! B-Reel Performs Mind [...]
Continue reading...The Multi-Touch Experience Cube
Friday, July 22, 2011
Here is a pretty cool trade show installation called the “Multi-Touch Experience Cube”. At first glance it’s a passive visual experience, but once users interact with any of the 23 LCD displays the room comes to life with the LED roof and visual effects mapped to user interactions. The LCD’s make up a 14m+ touch [...]
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Monday, November 7, 2011
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