Tag Archive | "Digital Installations"

Adobe: The Real-Time Photoshop Bus Stop

Tuesday, June 11, 2013

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This might just be the best bus stop ever created, promoting Adobe’s “CreativeDays,” a series of 14 events across the EMEA, with this clever stunt that Photoshopped people standing at a bus stop in real-time and displayed the images on a dedicated digital AdShel inside the bus stop! Love this…

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Antarctica Beer: Turning Beer into Train Tickets

Wednesday, May 15, 2013

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This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, [...]

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Intel: PUSH for Ultrabook Installation

Monday, May 6, 2013

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There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

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The Most Powerful Arm Ever Invented

Thursday, April 4, 2013

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Here’s a powerful piece of digital convergence that has been created to petition the Australian Government to fund clinical trials for a genetic disease called Muscular Dystrophy, that attacks the muscles of young kids around the world. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on [...]

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HP: The Festival Photoball

Monday, April 1, 2013

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Everyone loves having a turn hitting the huge blow up beach balls at a festival or event before security typically grab and destroy them. Well, this one was a little different and it came with security approval. The HP Photoball consists of one huge blow up ball, a HD camera and a wifi-hub allowing the [...]

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Nike: 8 Interactive Store Windows at Selfridges

Monday, March 4, 2013

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Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]

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Ray Ban: Ambermatic Lens App Installation

Tuesday, February 26, 2013

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Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]

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Sony: AR Headphone Music Festival

Sunday, February 17, 2013

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Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]

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Submergence Lights: An 8000 Light Installation

Monday, January 28, 2013

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Submergence Lights is an art installation that explores the immersion and interaction within volumetric light based visuals, created through 8,064 individual points of light… So as you can imagine, it gets pretty intense at its max, but subtle and delicate when it wants to be. The art installation can track and follow human movement, or [...]

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Sound Bottle: Remixing Everything It Hears

Thursday, January 3, 2013

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This is the coolest object I’ve seen in 2013 so far, and I suspect it might take some time to beat it! Re: Sound Bottle is an auto remixing object that can record any every day sound and then automatically remix it into a beat. It’s another arduino powered device, that acts as an interactive [...]

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Firewall: A Depth Sensitive Interactive Wall

Wednesday, January 2, 2013

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Firewall is an interactive installation, a seemingly normal wall that is actually a stretched spandex surface which acts as a membrane interface sensitive to depth. People can push, touch, move and create fire-like visuals dynamically depending on the speed, pressure, depth and movement of the interaction with the spandex surface. On top of that, each [...]

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Allen Solly: Twitter Powered Billboard Sampling

Sunday, December 9, 2012

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Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from [...]

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Meet Pinokio: Pixar’s Animatronic Lamp

Wednesday, December 5, 2012

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If you’ve ever wondered what Pixar’s famous lamp would be like in real life, then this is just about it. Meet Pinokio, a real life ‘smart’ Animatronic Lamp powered by arduino, a host of servos, sensors, microphones and a webcam which detects facial expressions… The Animatronic Lamp is designed to exude emotional characteristics while being [...]

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Adidas: Interactive Window Shopping

Thursday, November 1, 2012

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There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter [...]

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LG: Falling Floor Digital Elevator Installation

Tuesday, October 23, 2012

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A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An [...]

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