Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID [...]
Continue reading...Tuesday, October 2, 2012
We’ve seen a whole bunch of robots over the last year, most notably the street art robot car from Chevvy Sonic… And now we have the Sleep Art Robot from Ibis Hotels, which transforms your sleeping patterns into physical ones in the form of real art, paint on canvas. The robot uses movement, sound and [...]
Continue reading...Wednesday, September 19, 2012
Nurf Gun Wars are pretty big here at VML in Sydney, so we were a tad jealous to see the guys from Nieman Labs beat us to a social controlled Nurf Gun Game converged with an interactive version of the classic Duck Hunt, where Nurf bullets are tracked and scored against the software version of [...]
Continue reading...Friday, September 14, 2012
If you’re a bit of a fashionista, you might like this piece from Topshop, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the [...]
Continue reading...Tuesday, September 11, 2012
So you’re a pedestrian, standing at a busy intersection, waiting to cross the road… Boring right? Well, not any more. Introducing StreetPong, which is creating urban interactions between random strangers on opposite sides of the road! The game screen shows how long the traffic lights have before changing colour, and when the lights change to [...]
Continue reading...Wednesday, September 5, 2012
This is a very different kind of projection mapping installation, in that it starts out as a hypermatrix, thousands of individually controlled cubes that move in sequence to create objects and animation. This movement is then integrated into a projection mapping experience to bring to life the Hyundai Motor Group installation at the 2012 Yeosu [...]
Continue reading...Sunday, August 26, 2012
Kickstarter is helping to change the startup world, I’m not sure how many of you have backed projects on there, but I can tell you it feels great to help a start up and still get the product you wanted them to make. So check this one out, launched just a few days ago, and [...]
Continue reading...Monday, August 20, 2012
An experiment into the future of the Audi brand experience created the ‘Audi Spheres’ project, an experiential installation in Copenhagen that allowed people to experience the Audi brand through technology via augmented reality video pads, giant video walls and interactive spherical displays among others, whilst each physical sphere represented one of Audi’s future brand priorities; [...]
Continue reading...Wednesday, August 15, 2012
Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle [...]
Continue reading...Saturday, August 11, 2012
From Digitalarti Labs comes this very cool Water Light Graffiti Installation. It’s basically an interactive surface made of tens of thousands of LED’s that are illuminated by the contact of water or moisture, meaning that you can draw with just about anything, water pistols, paint brushes, a wet hand or a moist cloth… The Water [...]
Continue reading...Wednesday, August 1, 2012
It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against [...]
Continue reading...Sunday, July 22, 2012
My obsession with the convergence of the physical and digital world’s seems to be catching on! Ok, I didn’t create the trend, but I sure got in early and we now see a tonne of convergence pieces here at Digital Buzz. And this one, to showcase a new TV series called ‘Perception’ in NYC, is [...]
Continue reading...Saturday, July 21, 2012
How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores [...]
Continue reading...Sunday, July 8, 2012
This has to be one of the very best vending machines I’ve ever seen. And trust me, I’d know, I’ve got somewhat of a vending machine posting fetish, some sort of modern-retro-coolness kinda of crush on these things, and the near limitless ideas they can spawn. And here, in Australia, comes the Delite-O-Matic, a seemingly [...]
Continue reading...Tuesday, June 12, 2012
I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]
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Friday, October 5, 2012
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