Tag Archive | "Digital Installations"

Shadow WiFi: Preventing Skin Cancer

Wednesday, May 13, 2015

21 Comments

Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

Tuesday, April 14, 2015

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Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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Google Presents “The Android Chorus”

Sunday, February 15, 2015

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So what happens when you take 300 odd Android phones, connect them all up and try to make them play a song together? Well, Google calls it “The Android Chorus” and its a little bit of tech-wizardry fun. There’s not much else to do but hit play, turn up the sound, and enjoy. This was [...]

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Kingfisher: The Oculus Rift Beer Coaster

Sunday, January 11, 2015

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India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation. As brands and agencies around the world experiment with [...]

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Pepsi Max: 3D Projection Time Tunnel Portal

Saturday, December 6, 2014

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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]

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Chrysler Launches Oculus Rift VR Experience

Thursday, November 27, 2014

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Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour [...]

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Volkswagen: ‘PoloTag’ Social Test Drives

Tuesday, October 21, 2014

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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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The BrainWriter Project: Wearable Tech For ALS

Monday, September 22, 2014

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The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and [...]

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TopShop: Instagram Powered Social Catwalk

Monday, September 15, 2014

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TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London. The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to [...]

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Shell Creates ‘Player’ Powered Football Field

Friday, September 12, 2014

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In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that [...]

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Drink Up: Meet Our Talking Water Fountain

Sunday, September 7, 2014

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So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular [...]

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Into The Storm: Augmented Reality AdShel Ad

Wednesday, September 3, 2014

27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sunday, August 17, 2014

32 Comments

If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014. Each person [...]

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Adidas f50: The Messi Projection Mapping Stunt

Sunday, August 10, 2014

52 Comments

With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings… We havn’t seen a projection mapping piece for a while, and this [...]

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ASICS: The Remote Volleyball Cannon Challenge

Monday, July 28, 2014

23 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

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