Tag Archive | "Digital Innovation"

Royal Caribbean: Scuba Snapchat Spectacles

Tuesday, June 27, 2017


Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...]

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Norton: Protect Your Own Google Ranking

Thursday, August 23, 2012

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Perhaps there is nothing more important as ranking at the top of Google for your own name?! Either way, Norton thinks so, and their very cool new campaign allows you to protect your own search results, and secure yourself a #1 ranking when anyone Google’s your name, by allowing you to create your own sponsored [...]

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Australian Defence Force: Mobile Medic App

Tuesday, June 26, 2012


Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

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Spotify Powered Interactive Music Poster

Thursday, April 19, 2012


So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking… Introducing Agency Republic’s interactive [...]

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PlayStation: Shoot My Truck Social Installation

Monday, February 20, 2012


The successful launch of a video game now relies on epic advertising campaign more so than ever, remember the ads for Modern Warfare 3 (20 odd millions views) and Black Opps? The social communities of these high-end games are pretty intense and ridiculously demanding, but get it right, and they’ll reward you with direct purchases [...]

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B-Reel London Prototype Projects Party 2011

Tuesday, October 11, 2011


Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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ChildLine: The Future Of Listening

Thursday, April 8, 2010

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ChildLine is the UK’s hotline for kids in need, and late last year they launched this new site that I hope can inspire similar organisations around the world to take the next step and start leveraging a digital channel to connect with audiences on new levels. It’s no secret a lot of government agencies are heading this [...]

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