Tag Archive | "Digital Experiential"

Nike House of Deadly: Stadium Installation

Wednesday, October 9, 2013

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The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Samsung S4: The Stare Challenge

Sunday, July 7, 2013

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The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

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