Tag Archive | "Digital Experiences"

StreetPong: Play Pong At The Traffic Lights

Tuesday, September 11, 2012

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So you’re a pedestrian, standing at a busy intersection, waiting to cross the road… Boring right? Well, not any more. Introducing StreetPong, which is creating urban interactions between random strangers on opposite sides of the road! The game screen shows how long the traffic lights have before changing colour, and when the lights change to [...]

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Lexus Dark Ride: Digital Experience

Monday, May 17, 2010

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Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]

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Hail The Villain Band Experience

Friday, April 23, 2010

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Most band websites are all the same. Same type of content. Same type of design style. But this new site from Grand Creative and Rune Entertainment for a band called Hail The Villain, is something a little different. It’s an immersive experience from the first screen that asks you for webcam access. The site blends a mix of comic [...]

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Last Call: Interactive Cinema Experience

Wednesday, March 3, 2010

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I don’t think this type of trend will take off, but I’m sure there would be a few interesting uses around for it away from the big screen (possibly for use in online campaigns, museums experiences and the like). Either way, it’s a pretty cool concept that would definitely capture some engagement and certainly has been creating some buzz [...]

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