Tag Archive | "Digital Convergence"

Parking Douche App: Real-Time Social Shaming

Friday, May 18, 2012

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Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the [...]

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ING: The “Free Throw” Challenge Billboards

Monday, April 30, 2012

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ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

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Spotify Powered Interactive Music Poster

Thursday, April 19, 2012

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So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking… Introducing Agency Republic’s interactive [...]

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Turntable Riders: Bicycle Powered Music Mixer

Wednesday, April 18, 2012

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Now this is a pretty cool concept. Over in Japan, Cogoo, a bicycle sharing service, has created the world’s first device that transforms your bike into a DJ turntable. Check out the stunt above which shows this ‘Turntable Rider’ in action, combining two great elements of street culture, BMX and music. The ‘making of’ video [...]

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Smart Car “Pong” Gaming Installation

Tuesday, April 17, 2012

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Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart [...]

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Mercedes-Benz: The Tweet Fleet

Sunday, March 4, 2012

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Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

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PlayStation: Shoot My Truck Social Installation

Monday, February 20, 2012

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The successful launch of a video game now relies on epic advertising campaign more so than ever, remember the ads for Modern Warfare 3 (20 odd millions views) and Black Opps? The social communities of these high-end games are pretty intense and ridiculously demanding, but get it right, and they’ll reward you with direct purchases [...]

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Bear 71: A Real World Multi-User Experience

Saturday, January 28, 2012

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You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]

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Deck the Screens: Multi Device Light Strings

Saturday, December 10, 2011

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The Xmas Card war is heating up again in 2011, we’ve already posted some really innovative pieces, and this one called “Deck The Screens” from Deeplocal is every bit as good, and I can see it creating mass agency Christmas light strings here in Sydney, and around the world. Basically, the app lets you string [...]

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B-Reel London Prototype Projects Party 2011

Tuesday, October 11, 2011

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Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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Super Mario Bros: Video Game In A Box

Tuesday, September 13, 2011

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An old school game mixed with new digital thinking combine to create something seriously cool, a side-scrolling physical video game in a box! All made possible thanks to the Teagueduino hardware platform that basically makes Arduino easier to use with various hardware elements. Here you’ve got a pretty standard box that’s been fitted out with [...]

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Ariel Fashion Shoot: Facebook Game Installation

Sunday, September 4, 2011

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Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]

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