Tag Archive | "Digital Convergence"

Tweet To Shoot: Social Nurf Gun Wars

Wednesday, September 19, 2012

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Nurf Gun Wars are pretty big here at VML in Sydney, so we were a tad jealous to see the guys from Nieman Labs beat us to a social controlled Nurf Gun Game converged with an interactive version of the classic Duck Hunt, where Nurf bullets are tracked and scored against the software version of [...]

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Angry Birds: A Tangible Slingshot Controller

Sunday, August 12, 2012

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Just when you thought people were getting over Angry Birds, comes this, a super cool, force feedback USB controller for Angry Birds that literally simulates the feeling of a slingshot and comes complete with a TNT activation plunger. And as you can see, everything is controlled by the slingshot, you can control the power, the [...]

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Stanley: The Tweet Powered Interactive Piano

Tuesday, July 24, 2012

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Check out Stanley, the world’s very first tweet powered interactive Piano! As a connected object, Stanley is reliant on the us to activate him, all by a simple tweet to @StanleyPiano, upon which he will swing into action as he works through the song requests of the twittersphere, playing them via a host of mechanics [...]

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Billboard: “Guitar Pee” Musical Toilet Installation

Tuesday, June 12, 2012

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I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]

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LEGO BrainBricks: Game Your LEGO

Wednesday, June 6, 2012

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Here’s a LEGO concept from the guys at Wonder Years, called BrainBricks, essentially intelligent LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into [...]

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Parking Douche App: Real-Time Social Shaming

Friday, May 18, 2012

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Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the [...]

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ING: The “Free Throw” Challenge Billboards

Monday, April 30, 2012

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ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

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Spotify Powered Interactive Music Poster

Thursday, April 19, 2012

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So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking… Introducing Agency Republic’s interactive [...]

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Turntable Riders: Bicycle Powered Music Mixer

Wednesday, April 18, 2012

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Now this is a pretty cool concept. Over in Japan, Cogoo, a bicycle sharing service, has created the world’s first device that transforms your bike into a DJ turntable. Check out the stunt above which shows this ‘Turntable Rider’ in action, combining two great elements of street culture, BMX and music. The ‘making of’ video [...]

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Smart Car “Pong” Gaming Installation

Tuesday, April 17, 2012

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Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart [...]

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Mercedes-Benz: The Tweet Fleet

Sunday, March 4, 2012

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Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

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PlayStation: Shoot My Truck Social Installation

Monday, February 20, 2012

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The successful launch of a video game now relies on epic advertising campaign more so than ever, remember the ads for Modern Warfare 3 (20 odd millions views) and Black Opps? The social communities of these high-end games are pretty intense and ridiculously demanding, but get it right, and they’ll reward you with direct purchases [...]

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Bear 71: A Real World Multi-User Experience

Saturday, January 28, 2012

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You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]

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Deck the Screens: Multi Device Light Strings

Saturday, December 10, 2011

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The Xmas Card war is heating up again in 2011, we’ve already posted some really innovative pieces, and this one called “Deck The Screens” from Deeplocal is every bit as good, and I can see it creating mass agency Christmas light strings here in Sydney, and around the world. Basically, the app lets you string [...]

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B-Reel London Prototype Projects Party 2011

Tuesday, October 11, 2011

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Some agencies just have parties, B-Reel on the other hand, likes to mix in their latest R&D projects so staff, friends and clients can get their hands on some pretty fun, innovative digital experiences, and for 2011, they opened up access to three new projects. Firstly, a mobile controlled, multi-player projection mapping snake game played [...]

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