Tag Archive | "Digital Convergence"

Intel: PUSH for Ultrabook Installation

Monday, May 6, 2013

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There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

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The Most Powerful Arm Ever Invented

Thursday, April 4, 2013

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Here’s a powerful piece of digital convergence that has been created to petition the Australian Government to fund clinical trials for a genetic disease called Muscular Dystrophy, that attacks the muscles of young kids around the world. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on [...]

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OREO: The Separator Machine

Tuesday, March 5, 2013

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You know you’ve thought about it before, wondering how to separate the cookies from the cream, maybe because you like it separated, maybe because you don’t like the cream, who knows, we’ve all done it, just not like this…! In a very cool video (viral? how many views do you need for something to be [...]

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Nike: 8 Interactive Store Windows at Selfridges

Monday, March 4, 2013

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Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]

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Ray Ban: Ambermatic Lens App Installation

Tuesday, February 26, 2013

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Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]

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Firewall: A Depth Sensitive Interactive Wall

Wednesday, January 2, 2013

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Firewall is an interactive installation, a seemingly normal wall that is actually a stretched spandex surface which acts as a membrane interface sensitive to depth. People can push, touch, move and create fire-like visuals dynamically depending on the speed, pressure, depth and movement of the interaction with the spandex surface. On top of that, each [...]

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Swedish Post: Parcel Memory Xmas Game

Tuesday, December 11, 2012

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Swedish Post are famous for huge Xmas installations, in fact you probably remember last years ‘Xmas on Wheels‘ installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they’ve back it up [...]

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Allen Solly: Twitter Powered Billboard Sampling

Sunday, December 9, 2012

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Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from [...]

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Adidas: Interactive Window Shopping

Thursday, November 1, 2012

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There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter [...]

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Ibis Hotels: The Sleep Art Robot

Tuesday, October 2, 2012

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We’ve seen a whole bunch of robots over the last year, most notably the street art robot car from Chevvy Sonic… And now we have the Sleep Art Robot from Ibis Hotels, which transforms your sleeping patterns into physical ones in the form of real art, paint on canvas. The robot uses movement, sound and [...]

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Tweet To Shoot: Social Nurf Gun Wars

Wednesday, September 19, 2012

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Nurf Gun Wars are pretty big here at VML in Sydney, so we were a tad jealous to see the guys from Nieman Labs beat us to a social controlled Nurf Gun Game converged with an interactive version of the classic Duck Hunt, where Nurf bullets are tracked and scored against the software version of [...]

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Angry Birds: A Tangible Slingshot Controller

Sunday, August 12, 2012

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Just when you thought people were getting over Angry Birds, comes this, a super cool, force feedback USB controller for Angry Birds that literally simulates the feeling of a slingshot and comes complete with a TNT activation plunger. And as you can see, everything is controlled by the slingshot, you can control the power, the [...]

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Stanley: The Tweet Powered Interactive Piano

Tuesday, July 24, 2012

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Check out Stanley, the world’s very first tweet powered interactive Piano! As a connected object, Stanley is reliant on the us to activate him, all by a simple tweet to @StanleyPiano, upon which he will swing into action as he works through the song requests of the twittersphere, playing them via a host of mechanics [...]

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Billboard: “Guitar Pee” Musical Toilet Installation

Tuesday, June 12, 2012

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I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]

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LEGO BrainBricks: Game Your LEGO

Wednesday, June 6, 2012

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Here’s a LEGO concept from the guys at Wonder Years, called BrainBricks, essentially intelligent LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into [...]

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