Tag Archive | "Digital Campaigns"

Points: The World’s Most Advanced Street Sign

Monday, June 10, 2013

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Breakfast New York are famous for creating connected objects and installations, so their most recent piece of work was almost always going to be super cool, and they didn’t disappoint, creating ‘Points’ The World’s Most Advanced Street Sign. Points is a connected object like no other you’ve seen before, taking the shape of a standard [...]

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Scrabble Wi-Fi: Play for Free Wi-Fi Minutes!

Tuesday, June 4, 2013

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Words with Friends? Hell no, this is scrabble Wi-Fi, where you challenge yourself to win free Wi-Fi minutes in places where there isn’t any, buy turning scrabble words into passwords to access the Wi-Fi connection for as long as you are good at spelling words on Scrabble! Scrabble armed special vans with a portable Wi-Fi [...]

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The Pepsi Like Machine

Sunday, June 2, 2013

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I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]

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Volkswagen: Start-Stop Chrome Store App

Tuesday, May 28, 2013

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Here is a different take on raising awareness for Volkswagen’s Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen. This is linked through the app to YouTube, so that any video you are watching automatically pauses if you look away [...]

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Gladiator Energy Drink: The USB Can

Monday, May 27, 2013

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Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the elusive USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims [...]

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Roadtrip Forever: Facebook Connect Experience

Thursday, May 16, 2013

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Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety [...]

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Volkswagen: Hidden Frame YouTube Ad

Thursday, May 9, 2013

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Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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Swedish Radio: A Second Screen Campaign

Tuesday, May 7, 2013

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Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else [...]

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OZU University: Your Future Facebook Timeline

Sunday, May 5, 2013

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Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

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The Cornetto Lick Challenge

Tuesday, April 16, 2013

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If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and [...]

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Maes Belgian Beer: The Free Beer Campaign

Sunday, April 14, 2013

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Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

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Ray Ban: Ambermatic Lens App Installation

Tuesday, February 26, 2013

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Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]

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Orange: The Instagallery Campaign

Wednesday, February 20, 2013

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There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]

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KLM: The Must See Social Map

Monday, February 18, 2013

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Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]

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WWF Together: iPad App Experience

Monday, January 21, 2013

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Here’s a new iPad experience from WWF, called ‘WWF Together’ the app aims to connect users closer to their favourite animals, making the most cutting edge interaction design and the best possible hardware usage to create an innovative new experience… The app managed over 100,000 downloads in its launch weekend! Not bad! Created by the [...]

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