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Tag Archive | "Digital Campaigns"
Lexus Dark Ride: Digital Experience
Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]
Continue reading...Playboy: Virtual Casting Campaign Case Study
Sunday, May 9, 2010
You may remember when I posted about the launch of this campaign in February this year, back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it launched as a [...]
Continue reading...Jade Jagger: Augmented Reality Dressing Room
Tuesday, May 4, 2010
This new campaign site out of Stockholm for Jade Jagger & Indiska (fashion retailer) is another example of the “virtual dressing room” augmented reality engine but also takes it a little further by providing an interactive video experience around the models showcasing the garments before you enter the virtual dressing room. The site was created by [...]
Continue reading...Jimmy Choo Foursquare Treasure Hunt
Monday, May 3, 2010
I meant to post this a few days ago, so hopefully I’m not too late and the Jimmy Choo Foursquare Treasure Hunt hasn’t finished! We’ve seen lots of twitter treasure hunts, but perhaps this is the first foursquare hunt? (that I’ve heard of anyway)… It’s Jimmy Choo’s first social media campaign, so It’s interesting to [...]
Continue reading...Splinter Cell: Augmented Reality Game Launch
Sunday, April 25, 2010
For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]
Continue reading...MICMACS: Hopscotch Films Facebook Campaign
Wednesday, April 21, 2010
This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]
Continue reading...Berlei: YouTube Bra Fit Guide With Annotations
Tuesday, April 20, 2010
YouTube Annotations have been hugely popular since launching, with “choose your own adventure” style campaigns popping up all over YouTube (like the hot wheels campaign). This new video series from Berlei Australia is a slightly different example, it showcases how brands can create interactive content that is more service, educational or information based through YouTube [...]
Continue reading...Uniqlo Tweet Show Digital Campaign
Wednesday, April 7, 2010
This is “Uniqlo Tweet Show” the latest digital campaign from Uniqlo who are renowned for coming up with consistently cool digital work. The new campaign syncs with your twitter account or you can create your own keywords to use and the app randomly pulls tweets into a Uniqlo Tweet Show mixed in with their famous video style [...]
Continue reading...DIESEL: Shopable Spring Video Catalogue
Wednesday, March 31, 2010
Diesel has just launched their 2010 Spring / Summer Catalogue and have followed a growing trend of creating an interactive video catalogue that allows you to shop inside that experience. While this is a nice execution, the video itself is pretty funky, and the interactivity very cool, the actual shopping experience is clunky and pretty [...]
Continue reading...The Virtual Homeless: A Digital Installation
Monday, March 22, 2010
This is a pretty moving piece from Pathways To Housing & Sarkissian Mason depicting a “virtual” homeless man projected onto a wall in NYC, shivering from the cold of a sleepless night, alone, outdoors, he is just one of 40,000 similar people that are homeless in New York. The campaign to raise awareness hope to create interaction with someone [...]
Continue reading...Volkswagen: Think Blue iPhone App Challenge
Thursday, March 11, 2010
Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]
Continue reading...Hot Wheels: Interactive YouTube Video Race
Thursday, March 11, 2010
YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]
Continue reading...Goldstar Beer: Park Fight Facebook App
Sunday, March 7, 2010
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]
Continue reading...Playboy Digital Campaign: Casting Session!
Monday, February 8, 2010
Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, [...]
Continue reading...Tnuva’s Chocolate Dessert Digital Campaign
Sunday, January 17, 2010
If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]
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Monday, May 17, 2010
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