Tag Archive | "Digital Campaigns"

IDNA: 360-Degree Spacial Story Telling iPad App

Wednesday, October 23, 2013

70 Comments

I can’t remember seeing an iPad App Experience like this before, it’s what’s known as ‘Spacial Story Telling’ and plays out a 360-Degree Story Telling Experience on you iPad. As the iPad pans, so does the view within the animation and allows the story to play out through different paths, basically wherever the viewer takes [...]

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MAMMING: Instagram Mammograms Campaign

Tuesday, October 22, 2013

62 Comments

Everyone knows #Mamming right? Wrong. It’s some seriously weird, yet slightly funny new hashtag for Breast Cancer Awareness Month, and a campaign called ‘This is Mamming’. So what do you do? Well, it seems all you need to do is press your breasts on a flat surface, take a photo and Instagram it with the [...]

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Norton Enjoy Your Privacy: Multi-Device Story

Monday, October 21, 2013

45 Comments

Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

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UNICEF: Child Refugee Street Projections

Tuesday, October 15, 2013

33 Comments

Here’s a cool piece of work from Stockholm, where UNICEF have been running a nightly campaign featuring projection mapping silhouettes of the thousands of Child Refugees across the city. Last year, over 3500 children came alone to Sweden, technically as refugees, but with no place to go, they are homeless, and need help. The campaign [...]

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Nike House of Deadly: Stadium Installation

Wednesday, October 9, 2013

32 Comments

The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Google Glass: Colour Snap Colour Match App

Tuesday, October 8, 2013

21 Comments

Here’s another Google Glass App example, but I’m just not sure how relevant this one is specifically to Google Glass, let alone the quality of colour match from the Glass Camera? I’ve seen a number of iOS and Android apps that do this pretty successfully, but this attempt from Sherwin-Williams, feels a little gimmicky as [...]

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BOX: A Dynamic 3D Projection Mapping Video

Tuesday, October 1, 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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Heineken: The Time Travel Booth

Monday, September 30, 2013

76 Comments

Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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Samsung Galaxy S4: The Smart Phone Line

Tuesday, September 24, 2013

91 Comments

You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand…. Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to [...]

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Arcade Fire: Interactive Mobile Music Video

Sunday, September 15, 2013

32 Comments

Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the [...]

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Volkswagen Bannerbahn: Live Banner Challenge

Thursday, September 5, 2013

29 Comments

Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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YouTube: The Missing Person Pre-Roll

Friday, August 30, 2013

45 Comments

In a World First Pre-Roll campaign on YouTube for the Australian Federal Police, VML have launched ‘The Missing Persons Pre-Roll’ during Missing Persons Week, aiming to amplify the search to gain new information and leads on over 1,600 long term missing persons in Australia. The Missing Persons Pre-Roll was geo-targeted to focus on the locations [...]

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Nike Presents: Just Do It ‘Possibilities’ Challenge

Sunday, August 25, 2013

17 Comments

Wow. Is pretty much all I can say about this film from Nike. It’s called Nike ‘Possibilities’ a celebration piece that drives you to take part in Nike+ challenges the world over, against your friends. The 25 year celebration film of ‘Just Do It’ pushes you to be a little faster, go a little higher, [...]

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Amstel Beer: ‘Take A Pause’ Vending Machine

Friday, August 16, 2013

22 Comments

Wish a vending machine would give you a free beer? Most people would, and you’d also expect to have to complete a challenge or something similar to get it right?! Well, sometimes you just need to make cool vending machine simple, and this one from Amstel Beer, does exactly that. Introducing Amstel Pause, an interactive [...]

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Coca-Cola: The Personalised Road

Monday, August 12, 2013

30 Comments

Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Using geo-fencing, whenever a consumer approached the billboard, their phone [...]

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