Tag Archive | "Digital Campaigns"

Coca-Cola: CokeDrones Bring Happiness By Air

Sunday, May 11, 2014

19 Comments

Coca-Cola is the latest company to use Drones in a marketing stunt to get YouTube views. This time, it’s in Singapore, a place where almost the entire labour force is made up of foreign workers, who are away from family for long periods of time, while they work to create the beautiful Singapore city. So [...]

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Googleyize: Live Wallpapers for Android

Friday, May 9, 2014

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Here’s something a little different for a Friday. Meet Googleyize, which creates Live Wallpapers for your Android phone, out of those awesome Googleyize ‘eyes’ that those toys from your childhood use to have… The app lets you put Googleyize on any photo you take, and then they come to life as a ‘live’ wallpaper. You [...]

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The Social Swipe: Charity Donation Billboard

Monday, May 5, 2014

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This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people [...]

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Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sunday, May 4, 2014

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Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the [...]

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Pedigree: YouTube Ad Revenue Donations

Monday, April 28, 2014

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Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Look Birdy: The iPhone Camera App For Parents

Sunday, April 27, 2014

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Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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McVitie’s: Shoot The Cookies Chrome Extension

Tuesday, April 15, 2014

13 Comments

A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

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KIA: iPhone Powered Virtual Racetrack

Monday, April 14, 2014

12 Comments

Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...]

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The Sound Of Taste: An Interactive ‘Sonic’ Poster

Sunday, April 13, 2014

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This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life. Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive [...]

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Kellogg’s Crunchy Nut: Late Night Chat Line

Thursday, April 10, 2014

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Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...]

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Introducing The ‘Google Night Walk’ Experience

Tuesday, April 8, 2014

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Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

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Game Of Thrones: Bring Down The King

Monday, April 7, 2014

25 Comments

In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out [...]

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Carlsberg: Happy Beer Time Installation

Monday, March 31, 2014

18 Comments

Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’ With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by [...]

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PlayStation: The Electric Shock Machine

Sunday, March 30, 2014

22 Comments

Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game. People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

Sunday, March 23, 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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