Tag Archive | "Digital Campaigns"

Pepsi Max: Augmented Reality Bus Shelter Ad

Sunday, March 23, 2014

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Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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LittleBits: The Connected Objects Kit

Thursday, March 20, 2014

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So no longer do you need a programmer to build cool connected objects, meet LittleBits, the non-programmer board kit that allows you to make a tonne of cool stuff, and the video above is just one example! It’s a board kit that just about anyone can use, and it’s all connected to their cloud platform [...]

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Waves 4 Water: YouTube Annotations Campaign

Wednesday, March 19, 2014

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Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]

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UNICEF Tap Project: Go Without Your Phone

Sunday, March 2, 2014

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Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]

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The Dalí Museum: Staring Challenge App

Tuesday, February 18, 2014

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Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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Lidl: The Valentine Kiss Detector App

Friday, February 14, 2014

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Here’s a little play for Lidl, a supermarket chain, just in time for Valentines Day, with an app that detects ‘Kissing’ and awards $50 store vouchers, throughout Romania and the wider region. Just get the app, grab a kiss and try to score a voucher this valentines day. You can participate here. By the guys [...]

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Heineken Valentines Day: Date In A Box

Tuesday, February 11, 2014

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Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]

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Toyota: Try My Hybrid

Sunday, February 9, 2014

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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belVita: The Morning Win TrophyBot

Tuesday, February 4, 2014

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A little random, a little refreshing. belVita is a breakfast biscuit that gives you steady energy in the morning. So what comes out of that? A twitter campaign of course, designed to give people custom 3D printed trophies for the little things they do in the morning. The call them #MorningWin moments. The best tweets [...]

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The Alzheimer’s Facebook Timeline Experience

Thursday, January 30, 2014

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A very cool way to raise awareness of Alzheimer’s Disease on Facebook, Alzheimer Nederland, the Dutch organisation for Alzheimer’s Disease has launched a Facebook Timeline Hack that takes photos from hugely popular real-world events and photoshops hundreds of people into photos at events they’ve never been to, before posting them to Facebook and tagging them [...]

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Original Source: The Audio Shower Experience

Tuesday, January 28, 2014

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A slightly different approach from Original Source, who’ve created a series of ‘Audio Showers’ for their new range of shower gel products in the UK, with the showers exploring the idea of what smells sound like by creating 3D soundscapes for their limited edition range. They allow listeners to ‘trial’ the shower gels, through a [...]

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Helly Hansen: First Tracks Powder Alarm App

Monday, January 20, 2014

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The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]

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IKEA: The Social Catalogue Campaign

Monday, January 13, 2014

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Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]

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Samsung: Drive Safe Mode App

Monday, January 6, 2014

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Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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UNIQLO: The Recipe Match App

Tuesday, December 17, 2013

24 Comments

This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.

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