Tag Archive | "Digital Campaigns"

UNIQLO: The Recipe Match App

Tuesday, December 17, 2013

24 Comments

This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.

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Knitbot: Budweiser’s Tweet Powered Knitting Bot

Tuesday, December 10, 2013

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We thought knitting machines might be popular this year, and they are, with a whole bunch of brands jumping on the bandwagon, like Coca-Cola and Budweiser… The later, being called ‘Knitbot’ which is a Tweet Powered Knitting Machine from Budweiser in the UK, and will produce festive knitwear for supporters of designated drivers. So if [...]

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Domino’s: Pizza Detecting Billboards

Wednesday, December 4, 2013

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In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]

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Volkswagen GTI: Play the Road. Create Music.

Tuesday, December 3, 2013

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Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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Amazon Prime Air: Delivered By Drones

Monday, December 2, 2013

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Amazon Drones! We’ve all seen that Dominos ‘Pizza Drone’ delivery video. That was cool. But the difference is, when someone like Amazon says it’s going to invest in drones that deliver your packages… Well, then they probably actually will make it happen on a commercial scale, and not just a one off stunt! It’s scheduled [...]

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RFID Tic-Tac-Toe Installation

Tuesday, November 26, 2013

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This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception. The [...]

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Beldent: The Identical Twin Social Experiment

Monday, November 25, 2013

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This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

Sunday, November 24, 2013

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Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Google Chrome: A Journey through Middle-earth

Thursday, November 21, 2013

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This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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Puma Run Navi App: Explore A New Route

Wednesday, November 13, 2013

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Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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ASICS: The Ultimate Treadmill Challenge

Wednesday, November 6, 2013

23 Comments

Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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SNCF Railways: Interactive Doors To Europe

Tuesday, November 5, 2013

32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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BMW i3 Electric Car: 360-Degree Interactive Film

Wednesday, October 30, 2013

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Just a few days after I posted what was one of the first 360-Degree Interactive Film Examples, this launches… ‘Become Electric’ an Interactive 360-Degree Film created to launch the brand new, BMW i3 Electric Car, and it’s a hell of a launch, I suspect, a car has never been before been released quite like this, [...]

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KPT Smileball: Smile Controlled Pinball Machine

Monday, October 28, 2013

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Introducing Smileball, the World’s First Smile Controlled Pinball Machine from KPT, a Swiss health insurer who claims to have Switzerland’s happiest health insurance clients, so they created Smileball to show that less anger equals more smiles. It’s pretty simple, a camera captures the player’s face and from there, face-tracking software transmits the mouth movements to [...]

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Qualcomm: Ultimate Smartphone Photo Booth

Thursday, October 24, 2013

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A 540-Degree Smart Phone Photo Booth powered by Qualcomm’s Snapdragon processors, sounds pretty cool right? Well, this video makes it look cool, that’s for sure, with 130 Snapdragon-powered HTC One smartphones are synced together to take ‘Bullet-Time’ photos on command, giving random passers by the chance to take home a seriously cool photo-set.

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