industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Digital Campaigns"
National Geographic: Live Augmented Reality
There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more. It works by [...]
Continue reading...UNIQLO: The Innovation Project
Monday, October 24, 2011
I love Uniqlo digital work. And here is their latest piece for the new functional range of clothing. It’s a visual feast as usual, created through a series of various video catwalk demonstrations that slide past you. The demonstrations are quite litteral for every feature, from the “stretch pants” to the robust zippers and everything [...]
Continue reading...Audi A6: Interactive YouTube Driving Experience
Monday, October 10, 2011
Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually controlling the car. [...]
Continue reading...Beck’s: Green Box Project Vimeo Takeover
Monday, October 3, 2011
Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion. [...]
Continue reading...Virgin Mobile FreeFest: The Echo Temple
Friday, September 30, 2011
An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed [...]
Continue reading...IKEA: The World’s Most Liked Showroom
Tuesday, August 16, 2011
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]
Continue reading...Frijj: You LOL You Lose Advergame
Monday, August 15, 2011
This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app. The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of [...]
Continue reading...ATG: Multi-Player Swedish Horse Racing Game
Wednesday, July 13, 2011
You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]
Continue reading...HBO True Blood: Immortalize Yourself App
Wednesday, June 15, 2011
HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]
Continue reading...Stockholm: The Homeless Banner Campaign
Wednesday, May 25, 2011
Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home… When users got to the micro-site, they were promoted [...]
Continue reading...The Vodafone Pixel Hunt
Friday, May 13, 2011
This was a great little promo for Vodafone’s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding [...]
Continue reading...Nike “Zlatan” Zuperfly Virtual Experience
Friday, April 22, 2011
Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]
Continue reading...Carlsberg “Unbottle Yourself” Campaign App
Tuesday, March 29, 2011
Carlsberg is on a mission to unbottle an entire nation, the problem is, that nation is Sweden, supposedly one of the most reserved nations in the world. So, Carlsberg have created a campaign called “Unbottle Yourself” an iPhone app that has 500 challenges to help get more out of people. Starting in the 5th of [...]
Continue reading...Mercedes-Benz: Transparent Walls Installation
Wednesday, March 9, 2011
Mercedes-Benz have created an innovative digital installation to showcase a new feature called “pre-safe”, an automatic detection system looking for road danger, that actually has the power to take control of the car to avoid possible incidents, like say, emergency breaking. So, the guys at agency Jung von Matt/Elbe in Germany, created “Transparent Walls” in busy suburban streets to help [...]
Continue reading...KLM’s Passenger Social Surprise Experiment
Wednesday, January 5, 2011
Remember how great it felt the first time you got a social response from a brand you love or business you deal with? All the good will generated by their speedy response? Well, KLM decided to run an experiment with it’s social community, for people who check in via foursquare for flights or tweet about waiting to board [...]
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Sunday, November 6, 2011
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