Tag Archive | "Digital Campaigns"

Pedigree: YouTube Ad Revenue Donations

Monday, April 28, 2014

17 Comments

Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Look Birdy: The iPhone Camera App For Parents

Sunday, April 27, 2014

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Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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McVitie’s: Shoot The Cookies Chrome Extension

Tuesday, April 15, 2014

13 Comments

A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

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KIA: iPhone Powered Virtual Racetrack

Monday, April 14, 2014

12 Comments

Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...]

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The Sound Of Taste: An Interactive ‘Sonic’ Poster

Sunday, April 13, 2014

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This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life. Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive [...]

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Kellogg’s Crunchy Nut: Late Night Chat Line

Thursday, April 10, 2014

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Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...]

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Introducing The ‘Google Night Walk’ Experience

Tuesday, April 8, 2014

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Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

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Game Of Thrones: Bring Down The King

Monday, April 7, 2014

25 Comments

In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out [...]

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Carlsberg: Happy Beer Time Installation

Monday, March 31, 2014

18 Comments

Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’ With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by [...]

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PlayStation: The Electric Shock Machine

Sunday, March 30, 2014

22 Comments

Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game. People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

Sunday, March 23, 2014

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Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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LittleBits: The Connected Objects Kit

Thursday, March 20, 2014

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So no longer do you need a programmer to build cool connected objects, meet LittleBits, the non-programmer board kit that allows you to make a tonne of cool stuff, and the video above is just one example! It’s a board kit that just about anyone can use, and it’s all connected to their cloud platform [...]

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Waves 4 Water: YouTube Annotations Campaign

Wednesday, March 19, 2014

17 Comments

Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]

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UNICEF Tap Project: Go Without Your Phone

Sunday, March 2, 2014

26 Comments

Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]

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The Dalí Museum: Staring Challenge App

Tuesday, February 18, 2014

25 Comments

Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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