Tag Archive | "Digital Campaigns"

Google Chrome: A Journey through Middle-earth

Thursday, November 21, 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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Puma Run Navi App: Explore A New Route

Wednesday, November 13, 2013

35 Comments

Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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ASICS: The Ultimate Treadmill Challenge

Wednesday, November 6, 2013

23 Comments

Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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SNCF Railways: Interactive Doors To Europe

Tuesday, November 5, 2013

32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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BMW i3 Electric Car: 360-Degree Interactive Film

Wednesday, October 30, 2013

33 Comments

Just a few days after I posted what was one of the first 360-Degree Interactive Film Examples, this launches… ‘Become Electric’ an Interactive 360-Degree Film created to launch the brand new, BMW i3 Electric Car, and it’s a hell of a launch, I suspect, a car has never been before been released quite like this, [...]

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KPT Smileball: Smile Controlled Pinball Machine

Monday, October 28, 2013

37 Comments

Introducing Smileball, the World’s First Smile Controlled Pinball Machine from KPT, a Swiss health insurer who claims to have Switzerland’s happiest health insurance clients, so they created Smileball to show that less anger equals more smiles. It’s pretty simple, a camera captures the player’s face and from there, face-tracking software transmits the mouth movements to [...]

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Qualcomm: Ultimate Smartphone Photo Booth

Thursday, October 24, 2013

46 Comments

A 540-Degree Smart Phone Photo Booth powered by Qualcomm’s Snapdragon processors, sounds pretty cool right? Well, this video makes it look cool, that’s for sure, with 130 Snapdragon-powered HTC One smartphones are synced together to take ‘Bullet-Time’ photos on command, giving random passers by the chance to take home a seriously cool photo-set.

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IDNA: 360-Degree Spacial Story Telling iPad App

Wednesday, October 23, 2013

70 Comments

I can’t remember seeing an iPad App Experience like this before, it’s what’s known as ‘Spacial Story Telling’ and plays out a 360-Degree Story Telling Experience on you iPad. As the iPad pans, so does the view within the animation and allows the story to play out through different paths, basically wherever the viewer takes [...]

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MAMMING: Instagram Mammograms Campaign

Tuesday, October 22, 2013

62 Comments

Everyone knows #Mamming right? Wrong. It’s some seriously weird, yet slightly funny new hashtag for Breast Cancer Awareness Month, and a campaign called ‘This is Mamming’. So what do you do? Well, it seems all you need to do is press your breasts on a flat surface, take a photo and Instagram it with the [...]

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Norton Enjoy Your Privacy: Multi-Device Story

Monday, October 21, 2013

45 Comments

Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

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UNICEF: Child Refugee Street Projections

Tuesday, October 15, 2013

33 Comments

Here’s a cool piece of work from Stockholm, where UNICEF have been running a nightly campaign featuring projection mapping silhouettes of the thousands of Child Refugees across the city. Last year, over 3500 children came alone to Sweden, technically as refugees, but with no place to go, they are homeless, and need help. The campaign [...]

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Nike House of Deadly: Stadium Installation

Wednesday, October 9, 2013

32 Comments

The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Google Glass: Colour Snap Colour Match App

Tuesday, October 8, 2013

21 Comments

Here’s another Google Glass App example, but I’m just not sure how relevant this one is specifically to Google Glass, let alone the quality of colour match from the Glass Camera? I’ve seen a number of iOS and Android apps that do this pretty successfully, but this attempt from Sherwin-Williams, feels a little gimmicky as [...]

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BOX: A Dynamic 3D Projection Mapping Video

Tuesday, October 1, 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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Heineken: The Time Travel Booth

Monday, September 30, 2013

76 Comments

Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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