Tag Archive | "Digital Campaigns"

Publicis Groupe Agency Xmas Card

Sunday, December 21, 2014

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Publicis Groupe love to create a little fun around Maurice Lèvy at this time of year, and for their 2014 Agency Xmas Card, they’ve turned his office into a virtual skill-tester claw machine, where you’re job is to help extract as many presents as possible, in partnership with the MAKE-A-WISH foundation, that Publicis will donate [...]

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Facebook Creates Series of ‘Just In Case Studies’

Sunday, December 7, 2014

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Created for when you need them most, Facebook ‘Just In Case Studies’ are slightly humorous, short video pieces that become almost tutorials, in the fact they will show you how to use some of the more delicate features of Facebook, with an interesting story that you’ve probably experienced yourself, wrapped around it. Like how to [...]

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Pepsi Max: 3D Projection Time Tunnel Portal

Saturday, December 6, 2014

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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]

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Chrysler Launches Oculus Rift VR Experience

Thursday, November 27, 2014

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Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour [...]

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Union Station: Augmented Reality History Tours

Thursday, October 30, 2014

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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Mercedes-Benz: The Instagram Car Builder

Wednesday, October 29, 2014

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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Volkswagen: ‘PoloTag’ Social Test Drives

Tuesday, October 21, 2014

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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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Burberry ‘Kisses’ Campaign Case Study

Monday, October 20, 2014

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About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world… Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way [...]

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SlideShare: Digital Strategy Toolbox 2014

Sunday, October 19, 2014

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We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]

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