Tag Archive | "Digital Campaigns"

EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

Wednesday, October 15, 2014

27 Comments

As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]

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Nike ‘Phenomenal Shot’ Real-Time Ads

Tuesday, October 14, 2014

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As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]

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Orange: It’s Time To Meet Your FutureSelf

Tuesday, October 7, 2014

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If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]

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Cellcom: The Speed Reading Banner

Sunday, September 28, 2014

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Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like [...]

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TopShop: Instagram Powered Social Catwalk

Monday, September 15, 2014

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TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London. The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to [...]

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Shell Creates ‘Player’ Powered Football Field

Friday, September 12, 2014

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In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that [...]

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Drink Up: Meet Our Talking Water Fountain

Sunday, September 7, 2014

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So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular [...]

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KLM: Live High Five

Thursday, September 4, 2014

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KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street [...]

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Into The Storm: Augmented Reality AdShel Ad

Wednesday, September 3, 2014

27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]

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Heart Bot: An Experimental Drawing Machine

Wednesday, September 3, 2014

19 Comments

Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience. Interactive with the experimental drawing machine was [...]

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IKEA: The Time Travel Experiments

Tuesday, August 26, 2014

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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Omote: Real-Time Makeup Projection Mapping

Tuesday, August 19, 2014

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Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! [...]

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sunday, August 17, 2014

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If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014. Each person [...]

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FartBombs: Add Fart Sounds To YouTube Videos

Friday, August 15, 2014

46 Comments

Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing [...]

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Tinderadoption: Adopt Animals Via Tinder

Monday, August 11, 2014

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This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up [...]

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