Tag Archive | "Digital Campaigns"

Biskrem: An Interactive Instagram Adventure

Thursday, April 2, 2015

20 Comments

Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Amazon Dash Button: Place it. Press it. Get it.

Wednesday, April 1, 2015

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Perhaps its an April Fools video, but the reality is this has been a long time coming. We’ve talked about connected fridges and sensors in your pantry that can detect when products are low to automatically re-order… Well, Amazon is taking control of that and getting to market first with the ‘Dash Button’ a new [...]

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AirBites by AirBnB: Miami Ad School Concept

Tuesday, March 24, 2015

13 Comments

A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area. I wish they’d actually do this, we pitched this to tourism [...]

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Mountain Dew: VR Backcountry Boarding

Sunday, March 8, 2015

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Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip! Plus if you’ve got a Samsung [...]

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GEICO Insurance: The Unskippable Pre-Roll Ad

Thursday, March 5, 2015

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Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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WWF: The Tiger Running Challenge

Tuesday, February 24, 2015

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Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the [...]

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SlideShare: The Marketing Playbook Is Dead

Sunday, February 8, 2015

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There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want [...]

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Call of Duty: The KillCameraman

Tuesday, January 27, 2015

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Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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DJ QBert: Conductive Ink Mixable Album Covers

Sunday, January 18, 2015

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Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good. The Album Art has particular points designed to start multiple sound loops, and create different [...]

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Norwegian Airlines: Live Streaming Cab in NYC

Tuesday, December 30, 2014

19 Comments

Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way. It’s all [...]

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