Tag Archive | "Digital Campaigns"

Starbucks: The Roastery Mobile Experience

Friday, October 9, 2015

25 Comments

Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

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UNIT9: Snow Storm – A VR Game

Thursday, October 1, 2015

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Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9. Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll [...]

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Gatorade: 360° Virtual Reality Baseball

Sunday, September 20, 2015

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Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a [...]

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Quitbit: Wearable Tech For Life Expectancy

Friday, September 18, 2015

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What if a piece of wearable tech could tell your life expectancy, and count it down, on your wrist? Meet Quitbit, it’s currently in beta testing, an will track your life expectancy so you can always have a view how much life you have left to live… Ok, so it’s fake, but regardless it’s an [...]

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Tourism Australia: The Giga Pixel Selfie

Thursday, September 10, 2015

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Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight [...]

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KFC: Don’t Panic Man Campaign

Sunday, September 6, 2015

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He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down. It plays off the ridiculous twist that people freak out when Facebook is down, stuck with [...]

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Madden NFL 2016: The Epic Launch Movie

Tuesday, August 25, 2015

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I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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Land Rover: An Instagram Adventure Story

Wednesday, August 12, 2015

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Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Netflix Sense8 Brainwave Symphony Experiment

Monday, August 3, 2015

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Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Nike: Hypervenom YouTube VR Experience

Tuesday, July 28, 2015

10 Comments

Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

Sunday, July 26, 2015

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Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015

16 Comments

New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Turkish Airlines: World’s First Periscope Flight

Sunday, July 12, 2015

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Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

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Apple Watch: Heart Rate Powered Tinder App

Monday, July 6, 2015

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Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!

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The Climate Portal: Weather Simulation Booths

Sunday, June 14, 2015

33 Comments

If you’ve ever wondered what the weather was like at your next destination while waiting for a flight, well, now you won’t have to with a new installation at Stockholm’s Arlanda Airport, called “The Climate Portal”. An installation that simulates a range of weather conditions. The installation, created by the guys at Akestam Holst, brings [...]

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Fiat: The Parking Billboard Installation

Wednesday, June 10, 2015

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Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. [...]

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Blue Ball Foundation: Play With Yourself

Monday, May 18, 2015

25 Comments

Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s [...]

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KFC: Little Money Big Fun Instagram Campaign

Monday, May 18, 2015

46 Comments

Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Pedigree Found: Real Time Lost Dog App

Friday, April 17, 2015

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Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time. Once you’ve got the app, and created your dogs profile, if your dog gets lost, [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

Tuesday, April 14, 2015

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Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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