Tag Archive | "Digital Campaigns"

Google: Choose The Light or Dark Side

Wednesday, November 25, 2015

37 Comments

It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

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NVIDIA: The 10,000 Foot Living Room Skydive

Thursday, November 19, 2015

27 Comments

NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

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Nissan: The Football Controller Project

Friday, November 6, 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Black Bars: Donate Space On YouTube Videos

Monday, October 26, 2015

17 Comments

You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

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Honda IndyCar: Race On Google StreetView

Sunday, October 25, 2015

14 Comments

I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

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Target: An Epic 360° Halloween Adventure

Monday, October 19, 2015

12 Comments

Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and [...]

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IBM: Making It Rain Bitcoins

Monday, October 12, 2015

21 Comments

IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… [...]

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Starbucks: The Roastery Mobile Experience

Friday, October 9, 2015

25 Comments

Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

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UNIT9: Snow Storm – A VR Game

Thursday, October 1, 2015

17 Comments

Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9. Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll [...]

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Gatorade: 360° Virtual Reality Baseball

Sunday, September 20, 2015

30 Comments

Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a [...]

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Quitbit: Wearable Tech For Life Expectancy

Friday, September 18, 2015

21 Comments

What if a piece of wearable tech could tell your life expectancy, and count it down, on your wrist? Meet Quitbit, it’s currently in beta testing, an will track your life expectancy so you can always have a view how much life you have left to live… Ok, so it’s fake, but regardless it’s an [...]

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Tourism Australia: The Giga Pixel Selfie

Thursday, September 10, 2015

22 Comments

Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight [...]

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KFC: Don’t Panic Man Campaign

Sunday, September 6, 2015

22 Comments

He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down. It plays off the ridiculous twist that people freak out when Facebook is down, stuck with [...]

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Madden NFL 2016: The Epic Launch Movie

Tuesday, August 25, 2015

14 Comments

I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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Land Rover: An Instagram Adventure Story

Wednesday, August 12, 2015

25 Comments

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Netflix Sense8 Brainwave Symphony Experiment

Monday, August 3, 2015

37 Comments

Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Nike: Hypervenom YouTube VR Experience

Tuesday, July 28, 2015

10 Comments

Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

Sunday, July 26, 2015

8 Comments

Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015

16 Comments

New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Turkish Airlines: World’s First Periscope Flight

Sunday, July 12, 2015

33 Comments

Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

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