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Tag Archive | "Digital Campaigns"
Volkswagen: Introducing The New VW.com Site
Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...]
Continue reading...Dove: When You’re Smiling Installation
Tuesday, July 22, 2014
This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before [...]
Continue reading...inFORM: Tangible Media Surface Interaction
Tuesday, July 15, 2014
Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person [...]
Continue reading...Hyundai: The Empty Car Convoy
Thursday, July 10, 2014
Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!
Continue reading...Dominos Pizza Mogul: Earn Cash Designing Pizza
Wednesday, July 9, 2014
Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...]
Continue reading...SlideShare: 2014 Cannes Lions Review
Monday, July 7, 2014
With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. [...]
Continue reading...OREO: Mel’s Mini Mini Mart
Saturday, June 28, 2014
Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!
Continue reading...DELL: Center for Selfie Improvement
Saturday, June 28, 2014
Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too. Created by the guys at [...]
Continue reading...Homeless Fonts: Donations From Handwriting
Tuesday, June 17, 2014
This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.
Continue reading...Creative Fuel: The World’s Best Creative Idea
Saturday, June 7, 2014
In a world where every big idea has been done, it’s clear there is only one way to go, and that’s to bold 17 different technologies together to make something that’s never been made… Then, shoot the making of film, and you’re set. A global phenomenon awaits. And here it is… Introducing The World’s First [...]
Continue reading...Volkswagen GTI: Interactive GoPro Video
Friday, June 6, 2014
Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro. Throughout the adventure, you can switch between views and experience [...]
Continue reading...CIF: The Street Graffiti Cleaner App
Wednesday, June 4, 2014
CIF is helping to clean up the streets of Romania with their new app that allows you to take photos of Graffiti on any street, which is then automatically geo-tagged and sent to an active street cleaning team that respond with CIF’s cleaning power. A nice fun little piece form the guys at MRM Romania.
Continue reading...AXE: Measure Your Friends ‘Social Effect’
Thursday, May 29, 2014
AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner! The new AXE Social Effect utility shows exactly where you sit on the scale, [...]
Continue reading...Nokia Lumia: 180 Degree Camera Arc Experience
Sunday, May 25, 2014
Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen [...]
Continue reading...Pepsi: Interactive Football Vending Machine
Tuesday, May 20, 2014
It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]
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Wednesday, July 23, 2014
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