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Tag Archive | "Digital Campaigns"
McVitie’s: Shoot The Cookies Chrome Extension
A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!
Continue reading...KIA: iPhone Powered Virtual Racetrack
Monday, April 14, 2014
Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...]
Continue reading...The Sound Of Taste: An Interactive ‘Sonic’ Poster
Sunday, April 13, 2014
This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life. Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive [...]
Continue reading...Kellogg’s Crunchy Nut: Late Night Chat Line
Thursday, April 10, 2014
Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...]
Continue reading...Introducing The ‘Google Night Walk’ Experience
Tuesday, April 8, 2014
Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]
Continue reading...Game Of Thrones: Bring Down The King
Monday, April 7, 2014
In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out [...]
Continue reading...Carlsberg: Happy Beer Time Installation
Monday, March 31, 2014
Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’ With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by [...]
Continue reading...PlayStation: The Electric Shock Machine
Sunday, March 30, 2014
Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game. People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… [...]
Continue reading...Pepsi Max: Augmented Reality Bus Shelter Ad
Sunday, March 23, 2014
Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]
Continue reading...LittleBits: The Connected Objects Kit
Thursday, March 20, 2014
So no longer do you need a programmer to build cool connected objects, meet LittleBits, the non-programmer board kit that allows you to make a tonne of cool stuff, and the video above is just one example! It’s a board kit that just about anyone can use, and it’s all connected to their cloud platform [...]
Continue reading...Waves 4 Water: YouTube Annotations Campaign
Wednesday, March 19, 2014
Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]
Continue reading...UNICEF Tap Project: Go Without Your Phone
Sunday, March 2, 2014
Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]
Continue reading...The Dalí Museum: Staring Challenge App
Tuesday, February 18, 2014
Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]
Continue reading...Lidl: The Valentine Kiss Detector App
Friday, February 14, 2014
Here’s a little play for Lidl, a supermarket chain, just in time for Valentines Day, with an app that detects ‘Kissing’ and awards $50 store vouchers, throughout Romania and the wider region. Just get the app, grab a kiss and try to score a voucher this valentines day. You can participate here. By the guys [...]
Continue reading...Heineken Valentines Day: Date In A Box
Tuesday, February 11, 2014
Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]
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- rodge: why ??!?...
- Dan Hewitt: Simple, yet very cool idea. Job well done. SMS / I...
- Paul Alexander: excellent idea...
- Paul Alexander: like...
- Paul Alexander: Top retail digi idea for mine just needs better ar...
- McVitie’s: Shoot The Cookies Chrome Extension
- KIA: iPhone Powered Virtual Racetrack
- The Sound Of Taste: An Interactive ‘Sonic’ Poster
- Kellogg’s Crunchy Nut: Late Night Chat Line
- Introducing The ‘Google Night Walk’ Experience
- Game Of Thrones: Bring Down The King
- Gamebuino: An 8-Bit Arduino Powered Gameboy
- Adobe Lights: Real Time Logo Installation
- Carlsberg: Happy Beer Time Installation
- PlayStation: The Electric Shock Machine
Tuesday, April 15, 2014
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