Tag Archive | "Digital Campaigns"

IKEA: The Time Travel Experiments

Tuesday, August 26, 2014

54 Comments

So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Omote: Real-Time Makeup Projection Mapping

Tuesday, August 19, 2014

49 Comments

Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! [...]

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sunday, August 17, 2014

32 Comments

If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014. Each person [...]

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FartBombs: Add Fart Sounds To YouTube Videos

Friday, August 15, 2014

46 Comments

Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing [...]

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Tinderadoption: Adopt Animals Via Tinder

Monday, August 11, 2014

65 Comments

This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up [...]

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Adidas f50: The Messi Projection Mapping Stunt

Sunday, August 10, 2014

52 Comments

With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings… We havn’t seen a projection mapping piece for a while, and this [...]

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Adobe: Woo Woo Social Campaign

Tuesday, August 5, 2014

36 Comments

Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Baby Click‘ which had [...]

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ASICS: The Remote Volleyball Cannon Challenge

Monday, July 28, 2014

23 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

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Volkswagen: Introducing The New VW.com Site

Wednesday, July 23, 2014

4 Comments

Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...]

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Dove: When You’re Smiling Installation

Tuesday, July 22, 2014

27 Comments

This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before [...]

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inFORM: Tangible Media Surface Interaction

Tuesday, July 15, 2014

24 Comments

Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person [...]

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Hyundai: The Empty Car Convoy

Thursday, July 10, 2014

29 Comments

Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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Dominos Pizza Mogul: Earn Cash Designing Pizza

Wednesday, July 9, 2014

16 Comments

Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...]

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SlideShare: 2014 Cannes Lions Review

Monday, July 7, 2014

27 Comments

With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. [...]

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OREO: Mel’s Mini Mini Mart

Saturday, June 28, 2014

19 Comments

Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!

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