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Tag Archive | "Digital Campaigns"
Call of Duty: The KillCameraman
Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]
Continue reading...DJ QBert: Conductive Ink Mixable Album Covers
Sunday, January 18, 2015
Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good. The Album Art has particular points designed to start multiple sound loops, and create different [...]
Continue reading...Norwegian Airlines: Live Streaming Cab in NYC
Tuesday, December 30, 2014
Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way. It’s all [...]
Continue reading...Publicis Groupe Agency Xmas Card
Sunday, December 21, 2014
Publicis Groupe love to create a little fun around Maurice Lèvy at this time of year, and for their 2014 Agency Xmas Card, they’ve turned his office into a virtual skill-tester claw machine, where you’re job is to help extract as many presents as possible, in partnership with the MAKE-A-WISH foundation, that Publicis will donate [...]
Continue reading...Facebook Creates Series of ‘Just In Case Studies’
Sunday, December 7, 2014
Created for when you need them most, Facebook ‘Just In Case Studies’ are slightly humorous, short video pieces that become almost tutorials, in the fact they will show you how to use some of the more delicate features of Facebook, with an interesting story that you’ve probably experienced yourself, wrapped around it. Like how to [...]
Continue reading...Pepsi Max: 3D Projection Time Tunnel Portal
Saturday, December 6, 2014
In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]
Continue reading...Chrysler Launches Oculus Rift VR Experience
Thursday, November 27, 2014
Chrysler has created a first-of-its-kind interactive, photoreal virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour [...]
Continue reading...Union Station: Augmented Reality History Tours
Thursday, October 30, 2014
Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]
Continue reading...Mercedes-Benz: The Instagram Car Builder
Wednesday, October 29, 2014
So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]
Continue reading...Heineken: ‘ShareTheSofa’ Case Study Video
Tuesday, October 21, 2014
Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]
Continue reading...Volkswagen: ‘PoloTag’ Social Test Drives
Tuesday, October 21, 2014
Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]
Continue reading...Burberry ‘Kisses’ Campaign Case Study
Monday, October 20, 2014
About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world… Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way [...]
Continue reading...SlideShare: Digital Strategy Toolbox 2014
Sunday, October 19, 2014
We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]
Continue reading...EA Sports ‘Madden NFL GIFERATOR’ Ad Engine
Wednesday, October 15, 2014
As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]
Continue reading...Nike ‘Phenomenal Shot’ Real-Time Ads
Tuesday, October 14, 2014
As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]
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- Introducing Drone-vertising
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- Mercedes-Benz: The Instagram Car Builder
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- Call of Duty: The KillCameraman
- Microsoft HoloLens: Hologram Demo Video
- SlideShare: Digital, Social and Mobile in 2015
- Adidas: There will be haters
- DJ QBert: Conductive Ink Mixable Album Covers
- Land Rover: Creates Interactive Novel Campaign with William Boyd
- SlideShare: 2015 Digital Trends & Predictions
- Kingfisher: The Oculus Rift Beer Coaster
- Newcastle Ale Makes Crash The Superbowl Ad
- Samsung: Look At Me App helping Autistic Kids
Tuesday, January 27, 2015
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