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Tag Archive | "Digital Campaigns"
UNICEF Tap Project: Go Without Your Phone
Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]
Continue reading...The Dalí Museum: Staring Challenge App
Tuesday, February 18, 2014
Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]
Continue reading...Lidl: The Valentine Kiss Detector App
Friday, February 14, 2014
Here’s a little play for Lidl, a supermarket chain, just in time for Valentines Day, with an app that detects ‘Kissing’ and awards $50 store vouchers, throughout Romania and the wider region. Just get the app, grab a kiss and try to score a voucher this valentines day. You can participate here. By the guys [...]
Continue reading...Heineken Valentines Day: Date In A Box
Tuesday, February 11, 2014
Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]
Continue reading...Toyota: Try My Hybrid
Sunday, February 9, 2014
The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]
Continue reading...belVita: The Morning Win TrophyBot
Tuesday, February 4, 2014
A little random, a little refreshing. belVita is a breakfast biscuit that gives you steady energy in the morning. So what comes out of that? A twitter campaign of course, designed to give people custom 3D printed trophies for the little things they do in the morning. The call them #MorningWin moments. The best tweets [...]
Continue reading...The Alzheimer’s Facebook Timeline Experience
Thursday, January 30, 2014
A very cool way to raise awareness of Alzheimer’s Disease on Facebook, Alzheimer Nederland, the Dutch organisation for Alzheimer’s Disease has launched a Facebook Timeline Hack that takes photos from hugely popular real-world events and photoshops hundreds of people into photos at events they’ve never been to, before posting them to Facebook and tagging them [...]
Continue reading...Original Source: The Audio Shower Experience
Tuesday, January 28, 2014
A slightly different approach from Original Source, who’ve created a series of ‘Audio Showers’ for their new range of shower gel products in the UK, with the showers exploring the idea of what smells sound like by creating 3D soundscapes for their limited edition range. They allow listeners to ‘trial’ the shower gels, through a [...]
Continue reading...Helly Hansen: First Tracks Powder Alarm App
Monday, January 20, 2014
The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]
Continue reading...IKEA: The Social Catalogue Campaign
Monday, January 13, 2014
Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]
Continue reading...Samsung: Drive Safe Mode App
Monday, January 6, 2014
Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]
Continue reading...UNIQLO: The Recipe Match App
Tuesday, December 17, 2013
This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.
Continue reading...Knitbot: Budweiser’s Tweet Powered Knitting Bot
Tuesday, December 10, 2013
We thought knitting machines might be popular this year, and they are, with a whole bunch of brands jumping on the bandwagon, like Coca-Cola and Budweiser… The later, being called ‘Knitbot’ which is a Tweet Powered Knitting Machine from Budweiser in the UK, and will produce festive knitwear for supporters of designated drivers. So if [...]
Continue reading...Domino’s: Pizza Detecting Billboards
Wednesday, December 4, 2013
In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]
Continue reading...Volkswagen GTI: Play the Road. Create Music.
Tuesday, December 3, 2013
Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]
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- Infographic: Social Media Stats 2013
- Infographic: 2013 Mobile Growth Statistics
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- Oscar Mayer: Bacon Scent iPhone Alarm Device
- Samsung Galaxy: NX Rover Camera Bot
- UNICEF Tap Project: Go Without Your Phone
- Polar Beer: The Cell Phone Nullifier
- DHL: The Trojan Mailing Campaign
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- Terre des Hommes: Sweetie
- The Dalí Museum: Staring Challenge App
- Coca-Cola: The Invisible Vending Machine
- The World’s Fastest Robot: Table Tennis Duel
Sunday, March 2, 2014
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