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Tag Archive | "Digital Campaigns"
Roadtrip Forever: Facebook Connect Experience
Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety [...]
Continue reading...Volkswagen: Hidden Frame YouTube Ad
Thursday, May 9, 2013
Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]
Continue reading...Swedish Radio: A Second Screen Campaign
Tuesday, May 7, 2013
Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else [...]
Continue reading...OZU University: Your Future Facebook Timeline
Sunday, May 5, 2013
Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]
Continue reading...The Cornetto Lick Challenge
Tuesday, April 16, 2013
If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and [...]
Continue reading...Maes Belgian Beer: The Free Beer Campaign
Sunday, April 14, 2013
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]
Continue reading...Ray Ban: Ambermatic Lens App Installation
Tuesday, February 26, 2013
Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]
Continue reading...Orange: The Instagallery Campaign
Wednesday, February 20, 2013
There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]
Continue reading...KLM: The Must See Social Map
Monday, February 18, 2013
Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]
Continue reading...WWF Together: iPad App Experience
Monday, January 21, 2013
Here’s a new iPad experience from WWF, called ‘WWF Together’ the app aims to connect users closer to their favourite animals, making the most cutting edge interaction design and the best possible hardware usage to create an innovative new experience… The app managed over 100,000 downloads in its launch weekend! Not bad! Created by the [...]
Continue reading...Delta Lingerie: First Facebook Poke Campaign
Monday, January 7, 2013
The new Facebook Poke App is going to provide agencies with all sorts of new and innovative ways to get a special, one time message out there, even if its not available at mass as yet (you can only Poke 40 people at a time, before having to record an entirely new message). So check [...]
Continue reading...Subaru EyeSight: Minicar Music Player Demo
Sunday, January 6, 2013
Part ad. Part installation. Part awesome. This very cool feature demo from Subaru for their ‘EyeSight’ technology (which is basically a collision avoidance system powered by tiny depth sensitive cameras) where they’ve fitted a whole host of mini electric cars with the technology, along with weird but wonderful trigger sounds, and watched the scenario play [...]
Continue reading...Skittles: Telekinize The Rainbow
Saturday, December 22, 2012
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]
Continue reading...MINI Psychic: Ads That Know Your future
Monday, December 10, 2012
The new MINI Roadster knows that your most exciting adventures are ahead of you, so MINI has created a campaign called ‘The Psychic Roadster’. Starting with billboards telling you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalised psychic reading powered by [...]
Continue reading...iAd: Breast Cancer Self-Check iPad Ad
Wednesday, October 17, 2012
Here’s a really simple, smart, actionable iPad Ad created in conjunction with Breast Cancer Awareness Month and the National Cancer Society of Malaysia. It challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge… Each step of the interactive challenge is one part [...]
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Thursday, May 16, 2013
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