Tag Archive | "Digital Campaign"

Nike: Catch The Flash ARG

Monday, December 12, 2011

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Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance’s Urban Dash, this time it’s Nike’s turn, with a twist, in the “Catch The Flash” ARG in Vienna, Austria. This time it wasn’t just a virtual [...]

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Carlsberg launches global digital campaign

Sunday, April 17, 2011

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Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.

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Fanta “Chase” 3D Projection Mapping, Dubai

Tuesday, April 5, 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Barbie & Ken Get Social

Sunday, February 13, 2011

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With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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Chile’s World Cup Cheer Campaign

Sunday, June 20, 2010

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I thought this was quite a cool little campaign from Simplycit for Chilean Football Fans. The aim is to connect Chilean’s from around with world in time to help cheer on their team at the world cup, so they’ve launched a Google Maps based microsite that allows anyone to submit a cheer for Chile, activated [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Stella Artois: King of Cannes Social Campaign

Monday, April 12, 2010

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Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9. The King Of Cannes [...]

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Flame It Microsite: How To Train Your Dragon

Wednesday, March 24, 2010

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This is quite a cool digital campaign by StruckAxiom called “Flame It” for the latest DreamWorks movie “How To Train Your Dragon”. It taps into everyones destructive urges and allows you to literally flame anything you can think of online… Check it out here. Friends Facebook pages, twitter accounts, blogs, news or shopping sites, anything! Start flaming and it [...]

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DEUS: Digital Campaign Case-Study Israel

Thursday, September 17, 2009

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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]

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Puma LIFT Campaign Website

Tuesday, April 21, 2009

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The new Puma LIFT campaign Website created by Droga5 and built by Firstborn provides a pretty engaging online experience around a new ultra light weight shoe called the Puma LIFT. The site is a great mix of seamless video, animation and interactivity that keeps you exploring for minutes not seconds. You can compare the weight of the [...]

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Dyson Mechanical Testing Campaign

Saturday, January 24, 2009

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Although this campaign website looks pretty basic and underwhelming, it represents a great approach in convincing potential customers that their products are top quality & highly tested. I guess you never really know how the products you buy are tested & this is a seriously simple way of showing your customers how great your product is. However, I would [...]

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Dear Mr President Website By Pepsi

Thursday, January 22, 2009

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Dear Mr President… Pepsi have launched a great site for the world to let the new President know anything they like! Created by R/GA users can create and upload a video of themselves telling the president what they think he should be refreshing! It then goes onto an ever expanding wall of Dear Mr President [...]

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