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Tag Archive | "Digital Billboards"
British Airways: Plane Detecting Billboards
In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]
Continue reading...MINI: The ‘Salute’ Digital Billboard Campaign
Wednesday, September 25, 2013
Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]
Continue reading...Coca-Cola: The Personalised Road
Monday, August 12, 2013
Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Using geo-fencing, whenever a consumer approached the billboard, their phone [...]
Continue reading...Perception: An Interactive Billboard Experience
Sunday, July 22, 2012
My obsession with the convergence of the physical and digital world’s seems to be catching on! Ok, I didn’t create the trend, but I sure got in early and we now see a tonne of convergence pieces here at Digital Buzz. And this one, to showcase a new TV series called ‘Perception’ in NYC, is [...]
Continue reading...Shell Eco Lab: The Social Mural Wall
Monday, May 21, 2012
At the Shell Eco-marathon Europe 2012 event in Rotterdam, a drawing lab was created where kids and parents could collaborate together in a mural that was being pieced together live on a huge digital wall, powered by their individual drawings which were sent to you at swipe of your RFID tag. With a number of [...]
Continue reading...ING: The “Free Throw” Challenge Billboards
Monday, April 30, 2012
ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]
Continue reading...Doodlr: An Instant Interaction Experiment
Tuesday, April 10, 2012
This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones. Using Socket.IO and node.js to build the framework for [...]
Continue reading...Intel Ultrabook: New Digital Flashmobs
Tuesday, February 21, 2012
Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact [...]
Continue reading...Autism Speaks: Kinect Powered Digital Billboards
Sunday, February 19, 2012
I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]
Continue reading...Prigat: Real Time Social Smile Stations Billboard
Tuesday, September 13, 2011
The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]
Continue reading...Cinemax “Strike Back” Interactive SuperWall
Monday, August 15, 2011
SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]
Continue reading...“Saving Lives” Interactive Digital Billboard
Tuesday, April 19, 2011
Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster [...]
Continue reading...Canadian Tourism’s Live Twitter Murals
Sunday, July 11, 2010
Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday. And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]
Continue reading...Times Square Augmented Reality Billboard
Tuesday, June 29, 2010
These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]
Continue reading...BMW 3D Projection Mapping Singapore
Thursday, June 3, 2010
At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]
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